How to Design Your Ecommerce Site for More Conversions

提高您的转换率电子商务网站，客户旅程的任何部分都不能忽略。从你的登陆页面在您的结帐页面上，需要仔细设计电子商务网站的各个方面。

但是，培养成功平衡愉快的购物体验与清晰转换途径的用户旅程更容易说起来难。

为了帮助您在电子商务网站上设计一个更令人愉悦和有意的转换路径，我们汇总了一些最佳实践列表。

设计您的电子商务网站的10种方法以进行更多转换

When designing your ecommerce website, consider the following tips to enhance its user experience for your visitors and customers.

1. Add clear CTAs.

具有清晰的电话行动（CTA）对于将网站流量转换为销售至关重要。

Ecommercewebsite CTAs通常是在网页上脱颖而出的“立即购买”或“添加到篮子”按钮，以吸引访客的注意力并鼓励他们点击。这通常是通过使用对比颜色和独特的设计元素来完成的among other tactics。And like the examples mentioned above, the wording in the CTA should be kept short and sweet.

In addition, make sure your CTA is aligned with the intent of the web page it's located on. For example, the CTA on your product page may read "Buy Now" whereas the CTA on a content page may be"Read More."

2.营造一种紧迫感。

考虑在您的电子商务网站上产生紧迫感。一CXL study发现，通过在电子商务网站上产生紧迫感，对话率提高了330％以上。

这可以简单地改变您的CTA语言的方式来完成，例如，将CTA从“ shop tere”更改为“立即购物”可能会使您的访客提供他们需要转换的轻推。

3. Offer simple, one-click checkout for all customers.

通过采用一单击结帐过程，客户可以在产品页面上快速有效地跳过“添加到购物车”步骤，并快速有效地检查。实际上，这样做，one-click checkout can shorten the checkout process by 90%。

这很重要，因为通过消除传统结帐过程中所需的额外步骤，由于简化和简单的过程，遗弃的可能性较小。

Even if you choose not to implement a one-click checkout, streamline your site's checkout process as much as possible to boost conversions and lower cart abandonment. You may do this by requiring the very minimum data input from your customers to make the process efficient for them.

4. Add green-bar SSL.

It has been found that如果您在网站上显示绿色BAR SSL，则遗弃购物车可能会减少。Here is what this looks like on different search engines:

绿色SSL帮助传达一个值得信赖且知名的网站 - 它不仅是客户的视觉提示，而且在您的网站安全性中也起着重要作用。

拥有Greenbar SSL会加密访客的付款信息，这使得黑客和骗局艺术家更难窃取他们的信息。简而言之，用户不想从不安全的网站购买。

In a test, two forms were created for customers to complete — one without a Verisign seal and the another with it.

There was a增长42％在包含VeriSign密封的表格上的转换中，表明访客更倾向于共享个人数据并在确信安全性时转换。

5.提供不同的付款方式。

There are hundreds of different ways to pay online that aren't reliant on a card, including direct debit, bank transfers, digital wallets, e-invoices, digital currencies (like Bitcoin), and many more.

尽管不可能在您的网站上提供100多种付款方式，但重要的是要了解目标市场并能够提供最适合他们的付款方式。

For example, a website where the average spend is $50 may benefit from offering mainly credit and debit card-style payments, whereas a website such asOverClockers.co.uk可能需要推出融资选择，因为所售产品的价值显着更高。

Try to provide the top three payment methods in your sector — doing so has resulted in an increase inconversion rates of 30%for businesses.

Overclockers does a great job of this by showing all their available options to buy in the product description, and near the CTA.

6.结合产品or company reviews.

评论是将您的产品兴趣转换为销售的最强大的工具之一 - 潜在客户希望听到像他们这样的其他买家的消息。

Add customer reviews directly next to or below your products to demonstrate your trustworthiness. Customer recommendations drive purchasing decisions as customers tend to believe the reviews from customers they relate to. To do this, give customers opportunities to provide instant feedback on the quality of your product or service.

亚马逊可以很好地管理他们的客户评论 - 实际上，搜索任何产品时看到的第一件事是客户评论的列表。

7.添加精心挑选的图像。

您要出售的产品或服务的出色图像在试图在网上增强转换时至关重要 - 正如老话所说，“图片值得1000个单词”。

确保您拥有产品的高质量照片，涵盖所有角度和细节。这使买家对产品的质量以及收到产品的期望有信心。

另一方面，如果您没有缩放功能和缺乏细节的情况下的质量低，那么您的潜在客户会感到焦虑，并想知道您必须隐藏什么。

Truthfully, only a fraction of your site visitors actually go through the entire page and read it word for word — meaning your images can make an impact on a customer's understanding of your brand and product.

8.为移动设备优化您的网站。

Mobile accounts for approximately half of web traffic worldwide。考虑到这一点，您的电子商务网站至关重要。

在移动设备上，与桌面上的结帐过程更重要。用户的屏幕工作要小得多，因此分散注意力越少越好。把事情简单化。

记住电话数据不可靠的性质也很重要。随着电话信号在拆分的一秒钟内下降，降低了用户的下载速度（蜗牛的速度！），您的网站必须进行移动优化。即使在慢速的Internet连接下，这也将允许快速加载时间。这样的简单步骤可以使客户在移动设备上转换或访问竞争对手网站之间有所不同。

9.编写简洁有效的产品描述。

Product descriptions are a key tool in your ecommerce selling arsenal. Without effective product descriptions, you're bound to miss out on clicks and purchases.

Focus on your ideal buyer and target them with words and descriptions of your products that relate to them, their goals, and their challenges. This will give customers the feeling that you understand who they are and what they need from you — which, ultimately, makes them feel more confident in choosing to do business with you.

Above all, the most important factor to consider when writing your product descriptions is to keep them concise. As we mentioned earlier, users will skim anything longer than a few lines. If you do have a large amount of information that you need to convey to your customer, you might consider hiding it behind a "read more" button or cutting it down in easy-to-digest bullet points or even incorporating an infographic.

10.设计一个简单的布局。

Creating an easy-to-follow and cohesive journey from homepage to checkout is one of the most important factors when lowering your bounce rate and boosting conversion rate.

一项研究表明，外观干净的网站（意思是更多的空白，更大的图像和更少的文字）请参阅用户参与率明显更高than websites that do not.

虽然考虑重新设计您的电子商务网站以使其更简约似乎很艰巨，但如果您遵循一些简单的规则，它实际上相对简单：

1. 专注于设计元素和产品页面分心的产品图像。
2. 将客户定向到您的CTA按钮，并确保他们脱颖而出。
3. Test your website on different devices to ensure the shopping and checkout processes are streamlined no matter how customers are visiting your site.
4. Stay away from creating any distractions on your site — less is more. Typically, if the page works without something, then you can lose it.