影响者营销策略清单& Template

If you’re a marketer looking to reach new audiences, partnering with influencers can be a great way to do that. It’s an incredibly effective strategy -- in fact, nearly49% of consumerslook to influencers for product recommendations.

随着目标市场的年轻和数字化的联系，有影响力的人可以帮助组织与他们所在的消费者建立联系：在线。根据Twitter分析师的说法，使用品牌和影响者推文的组织看到了5.2x increase in conversions.

但是，如果您正在考虑为品牌雇用影响者，您甚至从哪里开始？缩小目标，想要什么类型的影响者以及希望通过影响者策略实现的目标可能很棘手。

为了帮助您缩小搜索范围并确保您的影响者策略尽可能有效，我们创建了一个模板和指南，以帮助您开始。

跟随我们的免费影响者指南 +模板

影响者营销策略清单

Take a look at the following 6 steps you'll want to take when first creating and implementing an influencer strategy:

1. Define your goals.

Are you trying to increase brand awareness or drive engagement? Do you want to spruce up your lead generation method or do you want to build on the loyalty and goodwill of your existing audience? By clearly defining the end goal of your strategy, you can work your way backwards to determine the steps needed to get there. Using your goals as guiding lights will also define your strategy’s metrics for success -- these will help keep your campaign on track.

2.识别并定义您的受众。

Properly segmenting and identifying your audience can determine the effectiveness and success of your influencer campaign. Depending on your organization’s target personas or ideal buyer, you should group consumers by demographics,psychographics, buyer lifecycle stage, or preferred channel. After establishing your marketing goals, it’s easier to identify which audiences would best help you achieve them.

3.选择一种类型的活动。

来宾发布，赞助内容，重新定位，共同创造，竞争，提及社交，折扣代码等是有影响力的营销活动的绝妙例子。您通过影响者推广品牌的方法取决于您的目标和目标受众的喜好。

例如，Audible partnered with best-selling author Tim Ferrisson his podcast, where his listeners could use his custom link to get a discount on Audible content. This partnership delivered a relevant offer to the target audience, benefitting Audible, Tim Ferriss, and all of his podcast listeners.

After you’ve decided the medium and campaign type, it’s time to create compelling content. Even if you have the most exciting campaign or best product-market fit, consumers will lose interest if your messaging or content doesn’t captivate them. Make it as easy as possible for your influencer to share your stuff -- the better your messaging fits with their audience and is drafted and ready to go, the sooner your influencer will push your brand out to their audience.

4.找到您的品牌影响者。

如果你是to reach out to random people to promote your offering, odds are that you wouldn’t get the results and value you were looking for. The partnership becomes extremely transactional -- the organization is only interested in the influencer’s follower count and the influencer takes on a product endorsement role. Instead, an ideal influencer partnership is more of a brand ambassadorship -- by putting the relationship with the influencer first and prioritizing influencer-brand fit over followers, it’s您的消息传递更有可能引起共鸣.

在研究影响者时，您可以通过相关的主题标签进行搜索，请参见Instagram根据所关注的个人资料的建议用户，或者查看竞争对手使用的影响者来获取有关查看位置的想法。

5.促进！

Once you’ve successfully identified your target market, found your ideal influencer, and created compelling content, all that’s left is promoting your new partnership! Go to your favorite social channels or draft a blog post to generate some buzz.

6.跟踪您的成功。

跟踪合作伙伴关系的表现至关重要 - 跟踪您在确定营销目标时决定的流量，参与度，转换或其他成功指bob综合博彩下载标。有影响力的合作伙伴关系具有很大的潜力，但是要查看有影响力的内容的表现是否比您的非影响者内容更好，这一点至关重要bob综合博彩下载。检查您的原始目标，以分析您的成功以及如何重复。

影响者策略模板

Are you ready to try these influencer marketing strategies with your organization? Download our free strategy template and achieve your marketing goals today.