7个常见错误，使客户忽略您的电子邮件

Every day,1,124亿个业务电子邮件fly around the world. That's 122 emails sent and received every day每人. Despite the growth of other online communication channels, email continues to multiply. Which means people (including client-type people) are searching for reasons to ignore emails that don't need their attention so they can focus on messages and tasks that do.

If your clients aren't responding in a timely manner, or not responding at all, the problem may well be that your emails are terrible.

7 Common Email Mistakes That Cause Clients to Ignore You

1) Not Being Clear and Specific About What You Want

您的电子邮件的目的是什么？您对读者有明显的看法吗？也许您通过电子邮件发送的人不会回复您，因为他们不知道您期望从他们那里回来。

无论您需要什么 - 决定，文件，承诺 - 要求它，并在需要时让他们知道。如果不需要响应，因为您只是在共享更新，请让他们知道。

You might think you’re asking for exactly what you need, but people still aren't responding. Keep reading. Can they find your request amid everything else in the rest of your email? Do they know you're expecting them, not someone else, to act?

2) TL;博士——太长;没有意图d

We've all gotten these emails. When we see massive blocks of text, we feel exhausted just at the thought of having to parse it for whatever is important. You're not reading them. Why do you expect your clients to?

消除绒毛。摆脱所有资格式单词，例如我希望的话，如果可以的话，有时间的时间，等等。

You can also remove the extensive retelling of whatever the broader issue is. Definitely, provide enough context in your email so the recipient knows what you're talking about, but only as it relates to the specific need of this email. And keep it brief.

Whatever you're writing, use shorter sentences and simpler words. If you absolutely must write a lot, use short paragraphs, bullet lists, and white space to avoid the appearance of a word tsunami.

3）复制太多人

There are two main dangers to copying too many people on your emails when it comes to getting an answer.

首先，没有人回应或为您提供所需的东西，因为他们假设线程上的其他人正在照顾它。称其为置换"bystander effect."

其次，复制太多的人是一种电子邮件习惯。如果这样做，您可能会做很多事情。这意味着您已经教了人们经常发送与他们无关或需要他们的响应的电子邮件。您已经培训了他们将电子邮件放在低优先级类别中。

4）发送太多电子邮件或延长电子邮件线程

Closely related to copying too many people, constantly sending emails or irrelevant reply emails, teaches people the same lesson. Everyone has someone's name they dread seeing pop up in their inbox. Don't be that person.

If you want clients to respond to your emails, make sure your emails are substantive.

5）不良主题行

电子邮件营销规则适用于业务电子邮件。埋在烂主题系列下的一封好电子邮件不会引起应有的关注。您的电子邮件主题行需要简洁和面向动作。

Since so many people are sorting through emails on their phones, write your subject lines to work on mobile as well. The same applies to the first line of your email. If that is all they see in a preview pane (on mobile or desktop), use it to give them a reason to keep reading.

Here's a nice refresher on如何写五星级主题行.

6）不良举止

Writing short and direct emails doesn't require forsaking all forms of civilized behavior. An email that says nothing but "send me ebook feedback today" is direct and concise. But who wants to respond to that?

Basic letter etiquette still applies, like including a greeting and a sign-off. Email also has its own etiquette worth following, so lose the ALL CAPS. Also, people are seriously put off by电子邮件中的语法不良.

People like helping out nice people. So be nice.

7）电子邮件不是正确的沟通方式

我们有很多与客户沟通的方法 - 电子邮件只是一个选择。对于某些需求，不是最好的option. Quick questions may be better suited to text or a chat app. Some issues require a thoughtful, give-and-take discussion that email can't accommodate. It may be worth it to pick up the phone or have a video chat. This is especially true if the discussion will involve a number of people.

我们有许多提供替代交流方式的社会技术。您的目标是获得回复，而不是另一封电子邮件。在发送电子邮件之前，请考虑是否是通信方法最有效地为您提供所需的东西。