为什么营销人员应该抛弃感谢您的感谢页面

Finally! You've made it through the long and arduous process of developing a new content offer. You’ve chosen a topic, gone through the painstaking process of developing a great piece of content,构建了着陆页and its calls-to-action, and you know where it’s going to live on your website.而已！正确的？还是我们缺少什么？

Oh yeah ... the thank-you message. What will users see after they fill out yourlanding page然后单击“提交”按钮？如果是一个简单的感谢信息，可以代替您的形式，或者应该将它们带到您网站上的其他地方谢谢您的页面？

决策，决定...

It’s tempting to look at your thank you as an afterthought, especially when you’ve poured a ton of time and effort into perfecting the rest of the conversion process. After all, you already have what you wanted from the user -- their contact information -- right? So why spend a ton of time building out a thank-you page?

事实是，感谢您的页面比感谢信是一个要好得多的选择。让我们看一下您应该考虑在感谢信息上使用感谢页面的一些原因。

Reason #1: Thank-you messages leave visitors stranded on your landing page.

大多数精心制作的着陆页都集中在一个目标上：让用户转换您的表格。有关页面的所有内容可能都是围绕该任务构建和编写的。如果您是登陆页面专业人士，您甚至可能采取了一些步骤，例如删除网站的导航和其他可能的元素分散用户或创建摩擦。

While all of these best practices work to your advantage when you are vying for a visitor to convert on your landing page, they end up working to your detriment after conversion. The user is then trapped on a page with no navigation and no truly compelling next step to take. With a thank-you message, you are fighting an uphill battle against the user navigating away from your website entirely.

原因2：感谢您的页面更有效地保持用户参与。

Contrast the experience of being trapped on a landing page with no compelling next step against that of a well crafted thank-you page. On a thank-you page, every aspect of the page can be crafted around giving visitors new opportunities to engage more deeply with the brand that make sense in light of their recent conversion. Here are two great examples of next steps that you can include on a thank-you page that are tough to include in a thank-you message:

• 二次转换Opportunities:Is there a逻辑下一步让您提供新的潜在客户？根据他们刚刚转换的要约的主题，为他们提供更多以产品为中心的内容或与您的销售团队中的人交谈的机会是有意义的吗？

• 更相关，有用的内容：许多线索不太可能从您的感谢页面转换第二次，这没关系。对于这些潜在客户，仍然有一个宝贵的机会 - 以博客文章和其他教育材料的形式提供免费内容，以加深与您的品牌关系。这可能会以您的感谢页面上的最新博客文章的基本供稿的形式，或者这是与他们刚刚转换的报价主题紧密相关的手工选择的帖子。

Reason #3: Creating an effective thank-you page doesn’t have to be hard.

When weighing your options between a thank-you message and a thank-you page, you might opt for the thank-you message because it seems like an easier, lighter weight option. But creating a thank-you page doesn’t have to consume a ton of time. In fact, it can actually be pretty straightforward and formulaic.

Targeted thank-you pages that are tied to the original landing page or offer are most likely to perform well when it comes to getting leads to take that next step. That being said, you might opt to start with just one thank-you page that you can reuse across several or all of your different landing pages, and then build more out over time. This generic thank-you page can offer up general content and a call-to-action that is applicable across all of your landing pages. (For example, if you are delivering the original offer via email after the user converts on a landing page, you don’t need to worry about your thank-you page being more general.)

伟大的感谢页面的解剖结构

终于确信，感谢您的“感谢”页面值得付出简单的感谢信息吗？如果您打算构建一个感谢您的页面，这里有一些有关包含的信息（您可以找到有关更多提示如何利用您的感谢页面房地产在这里进行更好的营销):

归根结底，重要的是要认识到，感谢您是加深铅与品牌之间联系的重要机会。他们已经向您展示了一些良好的善意 - 这是提出强大的次要报价的黄金时间，无论是另一个转换机会，更多免费的内容还是通过社交媒体与您联系的方式。而且很难在不少于感谢页面的任何事情中完成所有这些操作。

Image Credit:Stevendepolo