Business Development Hiring Resources: Job Description Template & Examples

What is business development?

It refers to the activities designed toexpand your company's reach in a new market. The primary focus of this business function is to identify potential good-fit customers using prospecting techniques. And the people that carry out these activities are called business development representatives (BDRs).

What does a business development representative do?

BDRs initiate exploratory calls with prospects to see if they'd be an ideal customer. They need to know their product and service offerings inside and out so they can communicate their purpose and value to prospective customers.

If the prospect is a good fit, the BDR will schedule a discovery call or meeting for a member of their sales team and the prospect. It's up to the salesperson to deepen the relationship with the prospect and eventually get them to close.

So, how do you attract top talent to your business development team?

销售招聘can be challenging, but a well-written job description can help attract a highly-qualified and diverse pool of candidates. A comprehensive and engaging job listing will help it stand out on your careers page or ajob board site.

A business development job description often includes these elements.

1. Overview of the position.

This is where you can describe the day-to-day activities that are required in the role. You can include information about the targets that business development representatives should hit on a daily, weekly, or monthly basis.

2. Preferred level of experience and desired skills.

What specific skills are you looking for in a business development representative? This is where you identify the level of experience you're looking for and the skills and qualities a candidate should have to excel in this role.

This section of the job description can be broken down even further and split into required qualifications and desired qualifications. Required qualifications are must-haves for the role, while desired qualifications aren't necessary but would help a candidate excel in the BDR position.

3. Insight into your company culture.

通过提供对公司，其使命及其价值观的简要描述，让潜在的员工了解他们将在哪里工作。bob全站app您甚至可以概述薪酬，福利和津贴，以便更多地告诉他们您的工作和代表。

This example "About" section fromDialpadincludes information on:

• Compensation & Equity
• Healthcare
• Reimbursements
• Education
• Office Meals
• Locations

来源：Dialpad

Business Development Job Description Template

[Company] is looking for an experienced business development representative with experience in [X industry].

As a business development representative, you will:

• Use prospecting strategies to lead initial outreach to prospects
• Identify the needs and challenges of the prospective customer
• Determine the prospect's interest in [product/service]
• Schedule discovery meetings for sales representatives and prospects
• Achieve [number] of activities per [day/week/month]

Required qualifications:

• Excellent phone, writing, and listening skills
• Self-starter who has a desire to learn, grow, and excel in their role
• Knowledge of business processes and organizational structures
• Interest in [X industry, technology, product]
• At least one year of professional experience
• [B.A., B.S.] Degree

Desired qualifications:

• Experience reaching or exceeding [weekly/monthly] activity goals/quotas
• 熟悉[X CRM/技术]
• Understanding of [industry/vertical]

关于[公司名称bob全站app]

[Company Name] is a leader in [industry] that provides [product/service] to our customers.

• Mission/Vision
• Company Values

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Business Development Job Description Examples

Here are a few real-world examples of business development job descriptions.

1.HubSpot

Business Development Reps are an integral part of the sales organization at HubSpot. Check out this video from our Business Development team to learn more about the BDR role at HubSpot.

2.飞涨

Video conferencing company and HubSpot ecosystem partner飞涨looks for qualified Business Development Representative candidates from all over the world to perform outreach to prospective customers. Their job BDR job description says,

"This position involves creative outbound outreach in finding the right Zoom prospects and matching Zoom services to meet their video and online meeting needs. Our Business Development Representatives serve as the front-line in prospect outreach with the goal of generating qualified opportunities for our sales team."

来源：飞涨

3.FreshBooks

Cloud accounting and invoicing software companyFreshBooks雇用业务发展代表加入其收购销售团队。这是Freshbook在职位描述中描述他们理想的BDR候选人的方式：

“您是一个伟大的关系建筑商和问题解决者，并具有猎人的心态。当我们执行并探索收购业务的新渠道时，您将成为Fresh Books的声音。”

来源：FreshBooks

4.SurveyMonkey

A global leader in survey software,SurveyMonkeyviews the role of Inbound Business Development Representative as critical for business. According to SurveyMonkey, "The main focus of this position is in managing SurveyMonkey’s inbound sales process by utilizing our suite of internal tools."

Here’s how the company describes their ideal candidate:

"Our ideal candidate is a self-motivated team player with high social intelligence and a natural inclination for selling. They are very driven and can show evidence that they thrive in a competitive, merit-based environment. They also value networking and the benefits of being part of an agile, growing team."

来源：SurveyMonkey

5.Slack

Communication software companySlackseeks to hire BDR candidates who are looking for growth and development opportunities in the sales field. Their BDR job description reads,

"Our culture is the north star that guides how we work together and with our customers. Are you looking to build something greater than yourself? Do you want to work alongside some of the most talented and dynamic people in the industry? If so, Slack just might be the place for you.

We'll help you build your career in Sales while you collaborate with a diverse team of talented individuals. You are a self-starter who is deeply passionate about customer happiness."

来源：Slack

With a comprehensive and compelling job description, you'll be able to attract diverse talent to build your business development team. For more hiring tips, check out this销售经理职位描述和模板next.