12 Advantages and Disadvantages of Owning Your First Franchise

Think of your favorite fast-food restaurant — are there multiple locations? Is it even available in different countries?

If you answered yes to both, this is likely because it’s a franchise. There is an original business owner, but independent parties have bought into the business and opened their own locations. So rather than one person managing hundreds and maybe thousands of sites, each store may have a different manager, but they all follow the same rules.

People choose to take part in this type of business model because they want to develop business experience without the risk of starting a small business from scratch.

If you’re considering this option for yourself, it’s essential to be aware of the pros and cons before deciding. In this post, we’ll lay out the advantages and disadvantages of owning your first franchise that you can use to make your choice.

What are the advantages and disadvantages of franchising?

As a refresher, a franchise is a business where an independent party (a franchisee) buys into an existing business venture from a franchisor and opens their own location. Let’s discuss the pros and cons of making this decision.

Advantages of Franchising

1. Little to no industry experience is necessary.

While it’s essential to have business acumen, no specific industry experience is required to purchase a franchise. You’re buying into an established business, and the franchisor will provide you with industry-relevant training that will help you develop the necessary skills to succeed at the job.

In the same vein, an additional advantage to purchasing a franchise is that it allows you to explore a career in an industry that you’re curious about without committing to it with your own business.

2.现有的客户群和品牌知名度。

人们选择购买专营权的原因之一是，它与现有的客户群和品牌知名度相同，通常很难快速开发新的小型企业。

With a franchise, the target audience is already established and active, and since they know what to expect, the decision to do business with you takes less time. As a result, it also takes less time to begin generating profits.

Existing brand recognition also makes it easier for you to attract employees and talent.

3.比开始全新业务的风险降低

购买特许经营的风险要比创办新业务的风险要低，因为已经解决了新企业的审判和错误。有了专营权，您正在处理经过验证的策略并实施一个有效的流程。

4.特许经营所有者的支持。

特许人为特许经营者提供支持和培训，以确保您了解其业务模式以及商店的运作方式。此外，他们多年的经验将帮助您在他们的指导下建立业务敏锐度，如果您创办自己的业务，通常不经常可用。

5.将您的业务扩展到不同特许经营地点的足够机会。

购买特许经营权的另一个好处是，您有足够的机会在同一特许经营中进行增长和扩张。

如果您找到了成功并享受了这一过程，则可以开放新的位置，同时仍能从特许人的支持中受益。您可能还会在选择扩展到的所有不同位置都有需求和品牌知名度。

特许经营的缺点

6. Limited creative opportunities.

当您开始自己的业务时，您将拥有购买专营权时无法使用的创意自由。您可能必须遵守该公司的现有规则，因此在此商业模型中，创建独特的营销组合或bob全站app设计唯一徽标不是选择。

7. Financial information is shared with the franchisor

财务信息始终与特许人共享并可用。

如果您正在寻求更多的财务自由，那么如果您经营自己的业务，这将不会像这样。但是，这对某些人来说可能是一个优势，因为如果有问题，特许人可以提供指导和财务建议，再次帮助您向经验丰富的所有者学习。

8. Varied levels of support.

特许人可能会提供支持，但有些可能没有。有些人可能会在每个步骤中都在那里，而另一些可能会给您带来必需品并在路上发送您。

如果您要购买特许经营权以向经验丰富的领导者学习，但是他们提供的服务不多，那么您可能会挣扎的努力超出您的期望。鉴于此，必须在签署并了解您将获得的帮助水平之前审查合同。

9.初始投资和启动成本可能很昂贵

根据业务，初始投资可能很高。例如，快餐连锁店麦当劳需要最低投资$ 500,000要考虑的非借入个人资源的美元。bob体育苹果系统下载安装这意味着他们希望您拥有这么多现金，而不是贷款。对某些人来说，这种投资是不可能的。

In addition to initial investments, some franchisors may charge rent if you’re purchasing an existing storefront, require you to handle marketing costs, pay management fees, recruitment costs, service fees, royalties, etc. It can be a significant investment, which can be a drawback to those beginning their business career.

10.合同不是永久的

购买专营权时，您将需要签署一份合同，以规定所有权的时间范围。结束时，特许人可能决定不续签您的合同。虽然这可能不会成为最后一刻的惊喜，但它需要您花更多的时间寻找下一项冒险。

对一些人来说,一个临时合同可能是一个优势. When the contract ends, you can use your experience with the franchise as a springboard to starting your business.

11.您是您自己的老板，但您的个人控制权较少

如上所述，您没有专营权的创意自由。

You also don’t have individual control of any other aspects of the business, like opening hours, products, holidays, or even storefront layout. Franchisors have these rules in place to promote consistency in all their businesses, which is why many regulations are strict and not open for interpretation.

So, while you are your boss as you would be for your own business, you’re expected to comply with existing standards.

特许经营的好处和缺点：摘要

如果您希望在经验丰富的导师的支持下建立知识并建立自己的技能，那么购买专营权是一个宝贵的选择。

如果您想通过更多的控制踏上自己的旅程，那么最好开始自己的业务。下表显示做出决定时要考虑的最大优势和缺点。

开放专营权应取决于您的业务目标

购买您的第一个专营权应该是您自己的业务目标的结果。考虑本文中概述的好处和弊端，并做出一个使您实现目标的决定。