How to Optimize Your LinkedIn Profile For Sales [Visual Template]

Social sellingis part activity and part reputation. If you're writing insightful comments on your prospects' blogs, responding to their posts, and liking their shared content, you've got the activity bit down pat. But if your LinkedIn profile is three jobs behind and features a headshot you took at your undergrad career fair, you probably have more work to do before you can call yourself a social seller.

If you'd like to start a LinkedInsocial selling initiative认真地，您应该首先修改个人资料。就像你一样在LinkedIn上找到前景并了解有关它们的更多信息，他们正在研究您的个人资料，以判断他们是否想与您开展业务。不要毁了很大的消息传递和积极的互动，与过时的，稀疏或错误的LinkedIn个人资料.

那么您的LinkedIn个人资料应该是什么样的？在社交销售中，您希望您的LinkedIn个人资料与买家的成就以及如何实现他们有关，而不是您和您的成就。为了确切地向您展示如何做到这一点，我整理了一个信息图，该信息图会逐节分解理想的社交销售LinkedIn个人资料。

More of a visual learner?Skip straight to the infographic here.

1. Use a professional profile photo.

图片的个人资料是14倍可以在LinkedIn上查看。作为您可以自定义的个人资料中最简单的部分之一，旨在首先添加照片。您的照片应该在不僵硬的情况下感到专业。您在办公桌，办公室或简单友好的爆头的照片将使您的个人资料变得温暖和诱人。请记住选择一张当前的高分辨率照片，使您的买家对信任您的业务充满信心。

2. Add a value proposition to your headline.

Don't just write your title. Answer two questions: Who do you help and how do you help them?Craft your headline成为一个包装动词和活跃语言的迷你价值命题。

For example:“我通过外包解决方案帮助200多个B2B公司节省了200万美元。”

The bonus in this example is the amount of money the person has helped save companies. It speaks to a pain point that just about every B2B professional has — high costs. This headline piques curiosity, and even if the LinkedIn user doesn't align exactly with your value prop, they'll probably stick around just to see how you deliver on your promise.

3. Leverage your cover photo.

Did you know you can customize your Linkedin cover photo? This simple feature on the professional network can make your profile stand out from the rest. Rather than keeping the generic blue gradient cover photo on your profile, consider adding a logo, project snippet, tagline, or even a family photo. The point of the cover photo is twofold: to share who you are at a glance and keep the reader scrolling down your profile.

In the example below,JD Linda Calvin，Vice President, School of IT at Ivy Tech uses her cover photo to communicate her brand. "Find Your Fierce" is her personal tagline. It clues the visitor into what else they'll find on her profile, including posts about women's empowerment, professional development, and diversity conversations.

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4. Be strategic with your LinkedIn Activity.

If you know your connections on LinkedIn could see your activity, what might you do differently? Well, that's actually the case. The Activity section on your LinkedIn profile reveals your most recent comments, likes, and shared content across the platform along with a snippet of what you said.

This part of your profile can be an authentic way of showing the type of sales professional you are. Are you offering advice or support to your connections? Recommending the products you sell to potential customers? Congratulating a friend on a promotion? All of this and more can be found in your LinkedIn Activity, so be strategic about what content you engage with and how often you engage with it.

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3. Include your contact information.

Although LinkedIn is a great platform to communicate with leads and prospects, you probably aren't spending all day on the site waiting for InMail. That's why it's important to list your email address, phone number, Twitter handle, and blog or company website.

As a salesperson, you have to make it easy for prospects to get in touch with you and that means being present in more than one place.

4. Add keywords to your summary.

Craft a summary around three paragraphs composed of three or fewer sentences each. As you're writing, make sure to include keywords your buyers might search for. Here's how to break down your summary:

• 第一段：从标题中重申您的目的
• Second paragraph: Get more specific about your work, the projects you've taken on, the results you've driven, and the companies you've worked with. Elaborate on how you've achieved the mission statement set out in your header.
• Third paragraph: Include a clear call-to-action that communicates why and how a buyer should get in touch with you.

For example:

I'm passionate about helping business leaders adopt strategic outsourcing to make their businesses and workforces healthier and more productive.

Through a customized company productivity assessment, I identify areas of opportunity where outsourcing could dramatically impact results. For example, I helped implement an outsourcing program at [Company name] that resulted in a 25% cost reduction and a 30% increase in productivity.

我致力于与领导人合作，以发现外包是否以及如何使他们的业务受益。随时通过emma@outsourcingsolutions.com与我联系，或致电555-123-4567与我联系。

5.Display visual content in your summary.

在您的LinkedIn summary. Post eye-catching pieces that will be helpful to your buyer. Content like tips sheets, infographics, and recent data work well to get people interested. To take this to the next level, add links to the content that haveUTM parametersso you can see just how many people are consuming what you're sharing.

For example, you might add a blog post announcing your company's win of an industry award for "Most Satisfied Customers" and a case study from a big-name client.

6. Provide detail in your experience section.

This section most closely resembles a resume, but you should still keep your prospects in mind as you're filling it out. List your professional positions and titles and include a few sentences to summarize your role at each job.

对于每个角色的段落下的三到五项主要工作职责也很重要。提及您的配额成就，但请关注您帮助客户与使用的方法和策略一起获得的结果。

For example:

销售代表

Outsourcing Solutions

July 2013 - Present

我与B2B高管一起实施创新的外包计划来推动结果。当我与各种规模和垂直行业的公司合作时，我的重点是制造业。

• I help clients identify outsourcing opportunities.
• I work alongside the support team to ensure proper program implementation.
• I consistently achieve 100-150% of quota.

7. List honors and awards you've received.

当然，在社交媒体上吹牛的说唱不好，但是销售人员出售的最重要的产品是自己。您希望您的潜在客户知道自己有能力为他们提供所需的结果，荣誉，荣誉和奖项是工作的最佳营销工具。

您希望在个人资料的这一部分方面变得精致。避免自大和夸张的语言。取而代之的是，选择一种谦虚的方法，以您的成就围绕客户。

这是您如何在个人资料中列出奖励的一个示例：

Rookie of the Year, 2018: I was named Outsourcing Solutions' rookie sales rep of the year for driving outstanding results for clients and my exceptional social selling presence.

8.添加您的学位，在线课程和认证。

Where you work and the groups you're in aren't the only filters LinkedIn uses to structure your network into first, second, and third-degree connections. Education and certificates can be used to show who you share commonalities with as well.

包括正式学位，例如副学士或学士学位，以及您个人资料的教育，许可和证书部分的认可学校和知名公司的证书。这些对LinkedIn个人资料的补充可以帮助您开始与潜在客户进行对话，并为您作为销售专业人员的经验提供信誉。

1. Keep your profile up-to-date.

不要忘记刷新您的LinkedIn个人资料。如果您最近获得促销活动或获得了新的技能或认证，请确保使用此新信息更新个人资料。

This works because you can opt to share this update with your LinkedIn following which sends your profile through the algorithm. People can also share your accomplishment with others who might need your help.

2. Ask for a recommendation.

You can't write your own recommendations, but you can request them. Tapping a coworker you've worked with for six months for a recommendation is a good idea, but an even better idea is tosend them one first并要求一个。

While a glowing review from your boss or colleague is great, one from a client is even better. Their testimony will drive up your credibility with other buyers and provide you with a valuable reference.

3.将您的URL自定义为www.linkedin.com/yourname。

Customize your URL to www.linkedin.com/yourname for easy searching, linking, and printing on business cards. If you have a common name, insert your middle initial or a number to set yourself apart. This URL will be much more memorable than a string of unrelated characters that someone would easily forget.

4. Follow people in your industry.

Are you following leaders in your industry? Keep up with individuals who post thought-provoking content andfollow topicsthat are relevant to you.

This will help you stay on top of industry trends, and it will give you talking points when you send your nextInMail messageto a prospect. Plus, the list of people, companies, and topics you follow can be added to the interest section of your profile.

5.分享你写的文章和博客文章。

博客文章和其他外部内容在LinkedIn上表现良好，因此不要错过与您的专业受众分享这些内容的机会。您可以在帖子中共享第三方网站的任何文章。最好的部分是，稍后，您可以将这些帖子添加到您的特色部分中，在其中将无限期地突出显示它们。

6. Remove jargon from your profile.

Avoid using buzzwords or jargon in your profile. Not only do they tend to be overused, but they also make your profile more difficult to read. Remember, people like to buy from people they like, so limit the use of internal lingo that excludes the customer and speak their language instead.

您是否不确定您的个人资料是否不含术语？看看这些buzzword and jargon phrases salespeople should avoid.

7. Use hashtags in posts to expand your reach.

Improving your profile relies not only on what you do to it but how others perceive it. To get more people to see your profile, you'll need to expand your reach with hashtags. These short phrases do more than enhance key points in your post. They signal to the LinkedIn community that your post is relevant to a particular topic and that people who are interested in that topic should take a look.

Best practicesays to use about three to five hashtags for your LinkedIn post and ensure they're all relevant to the topic. And remember, stay consistent. Growing your audience to improve your LinkedIn profile won't happen overnight. Over time, LinkedIn users who follow the hashtags you use will become familiar with your content and want to engage with it.

8.将受欢迎的帖子添加到您的特色部分。

LinkedIn的文章让above-ave吗rage engagement? Perhaps your team just published a big sales resource that you want to showcase? Whether it's a post, external scheduling link, or even multi-media content to drive leads, you can use the Featured section of your LinkedIn profile to display it. This section works similarly to a carousel where users can scroll or tap through each piece of content and see what you have to offer.

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LinkedIn for Business Development

1. Use LinkedIn for prospecting.

LinkedIn is avaluable tool for prospecting. See who's commenting on your prospect's posts, and look at the people who have interacted with your posts. People who interact with your prospects and customers might be a good fit for your product.

2. Join groups.

向购买者展示您通过加入您所知道的小组并以有意义的方式与这些团体互动，从而关心他们的所作所为。

Look for groups related to your industry or area of expertise. Share content and interact with group members. It's a great way to build connections with new people.

3. Engage with others.

Did one of your connections post an interesting piece of content? Add a comment and start a discussion. This will strengthen your relationships and help you gain more visibility on LinkedIn. The more you put yourself out there, the more likely new connections will reach out to you.

4. Post on a regular basis.

Make sure you post regularly. This could be in the form of a status update or a LinkedIn article. Don't forget to share content (e.g., articles and videos) related to your industry. You can even include a call-to-action to attract people to a content download, eBook, or white paper from your company.

5.将自定义邀请发送到新连接。

Build your network with quantity and quality in mind. Send customized invitations to anyone you've interacted with, either in person or online. It's alright to request someone you've never met, but make sure to personalize the invitation with a reason you'd like to connect that's relevant to them.

For example:

Hello, Paul. I also work in the outsourcing industry and have admired your work in the Denver area. I'd love to connect here.

Thanks, Emma

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Invest time in your LinkedIn presence and see if you're able to source more leads with your new-and-improved profile. Perfecting your LinkedIn profile is crucial in the sales profession — especially if you're a social seller.

编者注：该帖子最初于2018年12月发表，并已更新以进行全面性。