The 17 Worst Sales Email Writing Mistakes

您永远不会有第二个机会给人留下良好的第一印象。而且，当通过电子邮件给您留下第一印象时，很难以您想要的方式脱颖而出。没有面对面互动的好处，如果您说的话没有共鸣，您将无法完全建立融洽的关系或旋转策略。

因此，您必须正确收到第一封电子邮件。虽然您无法控制您的电子邮件是否获得回复，但您可以控制其他所有内容 - 您应该控制。

If the core of your email is an insight or resource, think of your writing as the packaging. Even if you’re an expert, it’ll be hard to build credibility if your online communication is riddled with spelling and formatting errors. Below are the worst errors that'll cause销售人员通过电子邮件使自己尴尬。谨防！

销售电子邮件错误以避免不惜一切代价

1) Misspelling words

According to Grammarly's analysis, misspelled words were by far the most common电子邮件错误的人在2017年犯了。使用一个工具来检查您的拼写时，您可以在不放慢脚步的情况下捕获错误。

2）滥用“您的”和“您”

它们听起来一样，但当然并不意味着同样的事情。很容易滑倒，但是问你的前景，“您明天有时间聊天吗？”makes you look sloppy and unprofessional.

同样，知道“那里”，“他们”和“他们是”之间的区别。写“对新产品感到兴奋”或“他们尚未更新”是一个不常见的语法错误，这使您很难被认真对待。

Misusing “its” and “it’s” is the final category of commonly confused homophones (words that sound the same but are spelled differently.)

3) Repeating words

The second most common error of 2017? Repeating words. That means accidentally typing the same words twice, for example:

"When will the report be be ready?"

不是世界的尽头，但是如果没有双打，您的信息肯定会更干净。

4) Misspelling your prospect’s name or company

发送电子邮件时，也许您很累。也许您的眼睛因盯着屏幕太久而模糊。你猜怎么了？您的前景不会在乎 - 他们会认为您没有进行研究，工作中的草率或不在乎准确性。以上bode均无法很好地进行销售。

5）拼写自己的公司名称bob全站app

This isn’t nearly as insulting to a prospect since you’ve fumbled your own company, not theirs, but it still gives the sense that you just don’t care that much.

6) Mistyping your phone number

This is a mistake I made (and learned from) the hard way. Myemail signature包含我的电话号码，但我误认为一位数字。在他的项目中，我收到了一位客户的沮丧的电子邮件，要求知道为什么我从未拿起电话。

If you’re going to provide a way for your prospects to get in touch, make sure it’s correct. If they actually take the initiative to call you, ensure it’s not a waste of their time.

7) Fumbling the date

通过电子邮件安排会议足以使人感到痛苦。询问您在11月16日（星期四）11月16日实际上是星期三会议的前景会引起困惑，并需要另外两或三封电子邮件来纠正错误。在包含电子邮件中的日期时，请确保您引用日历。

8）不使用段落

If your email’s only two sentences long, this isn’t as much of a problem. But when you’re writing a long follow-up email or a recap of an important call, make sure you’re breaking the text up so it’s easy for your prospect to read.

9) Using inline lists instead of bullet points

让你的前景的工作更容易,打破lists into easily scannable bulleted lists. Would you rather be asked if a meeting on "Monday at 3:00 p.m., Tuesday at 12:00 p.m., Tuesday at 1:45 p.m., Wednesday at 9:00 a.m., Wednesday at 4 p.m., or Thursday at 12:20 p.m." works better for you, or receive this email:

Let me know if any of the below times work for you:

• 星期一下午3:00
• Tuesday at 12:00 p.m.
• Tuesday at 1:45 p.m.
• Wednesday at 9:00 a.m.
• Wednesday at 4:00 p.m.
• Thursday at 12:30 p.m.

You prefer the second option? Yep, me too.

10）无法格式化

在实际交谈中,您可以使用肢体语言,voice tone, and gestures to accentuate important points. But it’s harder to convey tone in emails, so if your email is longer than a paragraph and it contains information your prospect absolutely must read, bold or italicize it to make sure it catches their eye.

One caveat: Don’t go too crazy. An email where every other word is bolded or underlined is jarring to read and looks unprofessional.

11）包括太多信息

您可以使用上面的＃10来检查这一点。如果您写了800个单词，但只觉得需要大胆的一句话，请花一点时间检查您是否真的需要包含所写的所有内容。通过削减这一点，尽可能地节省您的潜在客户 - 他们会很感激。

12) Burying your ask

但是，有时候，您需要写一封更长的电子邮件。在这种情况下，请务必将您的询问提取到自己的行或段落中，以免在其余文本中丢失。

13) Not including an ask

无论是要求10分钟来讨论您刚刚发送的资源还是提供产品演示，如果您相互合适的情况下，您采取的每bob体育苹果系统下载安装项动作都应通过销售过程来提高潜在客户。

14）问太多

Of course, what you ask has to be reasonable. If it’s the first time you’re speaking with a prospect, it’s ridiculous to ask them what contract terms they’d be comfortable with. Tailor what you ask for to your prospect’s stage of the buyer’s journey.

15）包括断开的链接

Including a link or two in your sales emails is great when it's applicable. You're providing more content and an opportunity to click around your site and learn more about your product. Make sure those links are updated and work, especially if you're using a template -- if your prospect is actually interested enough to click through, make sure you're giving them a good experience. Just as importantly, you'll appear unprofessional and sloppy if you include links that don't work.

16) Being vague

模糊不仅刺激，而且效率低下。您的收件人必须更加努力地了解您的意思 - 有时甚至要求提供更多信息。尽力具体。而不是说"Are you interested in getting my thoughts on your strategy?", ask,"Do you want to spend 15 minutes reviewing your 2018 lead gen plans?"

17) Copying and pasting

您是否曾经收到一封电子邮件，其中一个部分比其他部分小得多或出现在其他字体中？如果是这样，您知道它有多分散注意力。这个奇怪的问题是由于复制和粘贴而不删除格式引起的。

为了确保您的电子邮件不会发生这种情况，请突出显示您粘贴的所有部分，然后单击电子邮件浏览器中的“删除格式化”按钮。

如果您使用的是收件箱或Gmail，也可以通过突出显示部分并按下来删除格式command+the backward slash key（（\ \). Outlook users, presscontrol+space。

Writing good sales emailsis an art and a science. Different subject lines and strategies will work better for different prospects and industries. But these are the building blocks of professional correspondence. Get your writing rock-solid so you can focus on selling.