Return on Sales: How to Calculate It and What You Need to Know

Return on sales is one of the most importantmetrics参与衡量业务的健康并测试销售策略和预算背后的逻辑。该数字被报告为一个比率，并显示了您的总体收入中的多少导致利润与支付运营成本相比。

Over time, you want your ROS to go up, because a higher ratio means more profit. Your ROS is an important data point for your company to track, so let’s jump into how you can calculate return on sales for your business and what the figure is used for.

How to Calculate Return on Sales

Return on sales is calculated by dividing your business’s operating profit by your net revenue from sales. For instance, let’s say your business had $500,000 in sales and $400,000 in expenses this past quarter.

如果您想计算销售回报率，则首先通过从收入中减去费用数字来确定利润。在此示例中，您将获得100,000美元的利润。然后，您将该利润数字除以500,000美元的总收入，使您的ROS为.20。

ROS is typically reported as a percentage; so in most cases, you would be expected multiply that final number by 100 and use that to report your ROS — in this case, it would be 20%.

该百分比表示您每笔销售赚取的盈利赚取多少美分。在这里，您的ROS为每美元20美分。

为什么销售回报率很重要？

Return on sales is one of the most straightforward figures for determining a company’s overall performance. Stakeholders and creditors are often interested in the metric because it provides an accurate overview of a company’s reinvestment potential, ability to pay back loans, and potential dividends.

ROS也是衡量年度绩效的最可靠数字之一。公司bob全站app的收入和费用可能会随着时间而变化，因此更高的收入可能不是公司盈利能力中最准确的指标。

另一方面，销售回报是衡量收入和费用的衡量标准。它允许企业确定两个数字的交互方式，并可以更准确地了解公司的实际表现。bob全站app

它也可以用来比较不同公司的成功。话虽如此，ROS在行业之间差异很大。如果您正在使用它比较两家业务，那么通常只有在这些公司在同一空间时进行比较才是公平的。

A good return on sales ratio generally hovers somewhere between 5-10% — the best ones can extend further than that.

How to Increase Return on Sales

增加销售回报率的唯一方法是在收入和生产产品所需的成本之间增加差距。有几种方法可以实现这一目标。

提高产品价格。

This might be the most straightforward way to increase return on sales — it's at least the one you have the most control over. But "straightforward" doesn't mean "easy" in this context. It takes a lot of careful consideration and market research to carry out effectively.

走这条路可能很容易适得其反。如果您过于根本性地提高价格，破坏了您的市场地位或疏远了基础，那么收入较少，销售额的回报率要比您最初的差。

Pursue discounts and cost reductions for your product inventory or materials.

此方法介绍了销售回报率的另一个要素 - 您的费用。如果您不愿提高价格，则可能需要探索这种可能性。与您的供应商联系，看看您是否可以就产品清单或材料进行更高的费率协商。

If they won't budge, try looking into other vendors to see if they're willing to offer lower prices. One way or another, actively and aggressively pursue discounts that will have a meaningful impact on your production costs without adversely impacting your revenue stream — again, something much easier said than done.

Strip back how you produce or sell your product.

This is another method businesses can use to reduce costs and, in turn, improve return on sales. It's a particularly risky, difficult, and sometimes ethically dubious road to take. Stripping back how you produce or sell your product might mean adjusting compensation or letting some employees go.

你也要非常小心,使苏尔e that shifting how you pay your employees or changing what's expected from them doesn't adversely impact overall productivity. You need to keep your revenue at least somewhat consistent if this method is going to work.

Return on Sales vs. Profit Margin

术语“销售回报率”和“profit margin” are often used interchangeably, but those semantics are only partially accurate. There are different kinds of profit margins — only one of which is the same as return on sales.

Net profit margin

净利润利润率（有时称为净销售收益率）是比较净利润和销售额的比率。您可以通过将公司税后的净利润和销售总净值分配来计算此数字。bob全站app如果您的公司在税bob全站app收后获得15万美元的利润，净销售额为100,000美元，则您的净利润率为1.5或150％。

Net profit margin is a metric that helps companies compare how they have performed over different time periods. Companies typically use this figure when looking over past performance.

毛利润率

您可以通过从销售价值中减去所有商品的成本，然后将该数字除以销售价值来计算企业的毛利率。如果您的销售额为50,000美元，售出的商品成本为20,000美元，您将从50,000美元中减去20,000美元，将30,000美元的差额除以50,000美元的销售价值，使您的毛利率为0.6或60％。

毛利率通常用作比较不同公司的基准。这是评估特定公司相对于竞争对手的利润有效性的好方法。bob全站app

营业利润率

营业利润率is another term for return on sales. Use the ROS equation to find this figure.

销售比率计算器的回报率

If you're interested in a return on sales ratio calculator to make finding yours a little easier,这是Omni计算器的一个。

Image Source: Omni Calculator

销售利润率是一个重要的metric with a variety of applications. As a business owner, it’s crucial that you have a picture of yours. If you want to know how efficiently you’re turning over profit, you should understand what ROS is and how to calculate it yourself.