10 Sales Follow-Up Emails the Pros Send to Prospects [Free Templates]

众多思想领导力致力于销售艺术：投球，表现，闭幕，建立信任，发展关系以及无数其他技能。但是，展示这些才能取决于首先要获得潜在客户的日历。

那时，积极的销售技巧被冰上冰上，代表必须弯曲他们的follow-up email或打电话给肌肉。我们向五位销售专家询问了他们最有效的后续电子邮件模板。

Some are simple and others more complex, but all have been tested by the best. (PS -- withHubSpot CRM, you can track销售电子邮件模板that generate the highest open and click-through rates, and share the best ones with your entire team.)

Download These Templates for Free

1.语音邮件后的后续电子邮件

You tried calling, but your prospect didn't pick up. Immediately after leaving a voicemail, Colleen Francis, owner of参与销售解决方案，建议在下面发送后续电子邮件。

Sorry I missed you

嗨[前景]，

对不起，我今天在电话上想念你。我之所以打电话是因为[解释您的目的]。

My voicemail said I will try you again on [date and time] and you can always reach me before at [phone number].

干杯，

[Salesperson]

According to Francis' clients and her own personal experience, this email has an 80% response rate within 24 hours. Why does it work?

"Clients aren't always at their desks to get calls, but can answer a quick email from their mobile devices", Francis explained. The email is short, directive, and requires only a quick answer. It's easy to read and respond to.

2.贸易展览后的后续电子邮件

Alice Heiman, founder and chief sales officer of sales consulting and coaching firm爱丽丝·海曼（Alice Heiman LLC）, gave this example as a 'light' version of a follow-up email after a networking event.

但是，她指出，后续方法应根据前景的利息水平和会议的背景而有所不同。此外，销售人员应研究前景，以尽可能地个性化他们的沟通。

亲爱的[前景]，

What an exciting show. I hope you made great connections and learned some things you can use in your business immediately.

我相信有效增加销售[目标]在您的列表顶部。正如我们所承诺的，这是“增加销售的六种方法[内容]。如果您想了解有关任何方法的更多深度信息[内容的详细信息]，我很高兴能拥有30分钟的时间与您交谈以深入研究。

I'm here to be a resource to you, so don't hesitate to call.

最好的祝福，

[Salesperson]

3.后续电子邮件进行第一次对话

This one is from Dave Kurlan, CEO ofKurlan＆Associates, author of the bookBaseline Selling，和博客作者Understanding the Sales Force.

嗨[前景]，

I really enjoyed our phone conversation [or meeting] earlier today and especially liked learning about your unique role at [company]. I understand the challenges you are facing with [challenges discussed] and the impact they are having on [insert personal impact].

As promised, I have attached [or linked to] the resources and materials that can help you better understand how we can help you solve [insert compelling reason to buy].

Please let me know if you have any questions. Otherwise, I look forward to talking with you again on [date and time].

[Signature line]

[Salesperson]

4.第二，第三和第四尝试后续电子邮件

Don't just stop with one follow-up email. Follow up on your follow-ups! Persistence is a virtue in sales, and it can pay off.

"I can't tell you how many times I was persistent and when I finally reached the person they were very grateful", Heiman said. "Basically don't give up unless the person tells you to stop calling."

但是她补充说，在每次后续尝试中增加价值很重要。“成为害虫和持久之间是一条很好的界限。在不增加价值的情况下坚持不懈是毫无价值的。”

With that in mind, here's a sample voicemail that Heiman suggested for a second follow-up. She advises writing the message out in advance.

嗨[前景]，this is [Salesperson] calling. I am calling to find out which of the Six Ways you are using to increase your sales [details of content sent during first follow up]. If you haven't tried one yet, I'd like to help you get started. Do you have time for a 30 minute call on [weekday] at [time] or [weekday] at [time]? Give me a quick call back to schedule at [phone number] or send me an email at [email address]. Have a great day selling!

Still no luck? Try this third contact follow-up email.

嗨[前景]，

I know you are busy helping your team increase sales [replace with job function]. I want to be sure you know you can share that article with your team. Here's the link again. In 30 minutes I can give you some ideas on how to most efficiently increase your sales.

您有时间在[时间]或[时间]的[工作日]打电话？[可能还包括一个简短的客户故事，讲述了一个使用六种方法之一增加销售的客户。]

Let me know which of these times is convenient for you or send me a few that work for you. I look forward to talking with you.

[Salesperson]

If you haven't heard back by now, frustration is bound to start creeping in. But don't give up -- here's a fourth-touch voicemail sample from Heiman.

嗨，前景，这是[销售人员]。对不起，我们无法连接。当我们见面时，您对增加销售非常感兴趣[目标]。我知道工作和家人会有多大的忙碌。

我想让你知道,我不介意安排call before or after work hours if that would make it easier. Just let me know what works for you. I don't want to be a pest, but I do want to make sure we have an opportunity to talk if you still want to fast track your sales growth [objective].

If this gets no reply, should you throw in the towel? Heiman has a creative suggestion.

"If I have had absolutely no response I might give up, but more likely I would reach out on social media and try by phone or email in about two weeks, " she said. "Many times people who don't respond to their email will respond on LinkedIn. More times than not, I find out they haven't received my emails. That is why I call also, and usually, mention that I sent them something by email."

5.最后的努力后续电子邮件

If you've sent six emails or more to没有反应, consider deploying a "breakup email." This type of message makes it clear you won't be contacting the buyer any more -- unless they respond to your email, that is.

Breakup emails help separate prospects who want to engage but simply haven't had the time from those who have no interest in a given product or service. Either way, the salesperson learns how to proceed, which is more than half the battle.

After sending the following email to 14 prospects, Kurlan received eight responses in less than a day.

Giving it one last try

In the rare opportunities, I have to work on client acquisition, I have not had much success reconnecting with you. It might just be that you don't have any interest in talking with me -- and that's okay. I just need to know whether or not to keep trying.

So, to make this nice and easy for you, you can reply with a simple keystroke. Just reply with either A, B, C, D, or E and I'll know what to do, but please do reply so that I can stop emailing you if you're not interested.

答：停止向我发送电子邮件，尝试连接，但继续发送邀请邀请活动。

B. Don't send me anything, remove me from your list. We don't currently and won't ever need your help.

C. I want to talk, we need some help, but the timing isn't right. Keep trying.

D. I would like to schedule a time to talk. We need some help. Please send your calendar link.

E. I forgot who you are. What's this about?

Thank you.

如果您相当确定潜在客户不感兴趣，并且您只需要确认吗？尝试此消息：

Permission to close your file?

[Prospect],

We are in the process of closing files for the month. Typically when I haven't heard back from someone it either means they're really busy or aren't interested. If you aren't interested, do I have permission to close your file?

如果您仍然有兴趣，下一步您建议什么？

谢谢你的帮助。

在他们想继续前进的情况下，此消息使球直接重新回到了潜在客户的法庭上。通过要求买家建议下一步，销售人员可以评估潜在客户的承诺水平，并在正确的阶段掌握该过程。

6. Appointment confirmation email

An appointment confirmation email will ensure your prospect or client won't forget about your meeting. Plus, it helps you stand out from the crowd by putting your email at the top of your contact's inbox.

嗨[联系]，

I’m looking forward to meeting you at [location and time]. As I mentioned during our phone call on [date], I’ll be sharing information about [product/solution], which relates to your [goal, problem, or need].

Feel free to email or call if you have any questions or further needs before we meet on [date and time]. Looking forward to meeting with you.

最好的祝福，

[Salesperson]

7.与客户重新联系的信

自您上次与客户交谈以来已经有一段时间了？如果您想重新连接，请使用下面的模板。

Hi [Client],

I hope you're doing well! I recently saw [LinkedIn post, announcement, etc.] about [topic, product launch, etc.], and I wanted to see if you would be interested in hopping on a call and talk about your [topic, product] strategy for the year.

我们已经启动了一些可能有助于您的方法的新工具，我很想告诉您更多有关它们的信息。本周最适合您的时间是什么？

All the best,

[Salesperson]

8. 'Sorry I missed you' email

与潜在客户有错过的联系吗？尝试这样的电子邮件。承认这一尝试，但不要内gui，您的前景不回答。

对不起，我想念你

嗨[前景]，

几分钟前，我给你打了电话，但似乎很想念你。我想跟进一封快速的电子邮件（因为没有人真的喜欢听语音邮件，是吗？）。

我有一些问题在我们球场上的茶m on Thursday:

1. Do the slides I shared earlier this week align with your expectations?
2. 您认为在我们的演讲中没有解决团队的任何担忧？

期待在球场前加入反馈。

Kind regards,

[Your name]

These email templates are sure to keep your prospects and clients engaged. To learn more, check out theseemail templates for the best way to ask for referrals下一个。

Editor's note: This post was originally published in August 24, 2014 and has been updated for comprehensiveness.