37 Sales Leadership Stats to Know in 2020

销售领导者，诚实 - 您对同龄人的最新动态感到好奇。

This year has been unconventional (to put it lightly) and leaders have been faced with challenges that they likely haven’t seen at other points in their careers. The ability to share information with other leaders, or to ask "how are you managing?" is invaluable.

However, that’s far easier said than done when you’ve got work to do. If you don’t have the time or resources to commission your own data, you’re in luck because we’ve compiled a list of important data points sales leaders need to know.

销售领导统计数据

销售业绩

1. 65% of sales leaders that outperformed against revenue targets have adedicated sales enablement人或团队。

2. 61% of over-performing leaders use their CRM to自动化其销售过程的一部分, vs. 46% of underperforming leaders.

3.投资远程销售的销售领导者中有64％met or exceeded revenue targets今年。

4。Inclusive organizations报告收入高28％，净收入2倍，利润率上的经济绩效提高了30％。

5. Sales leaders who did not invest in remote selling fell behind — 50% of this subgroup没有达到他们的销售目标今年。

6.在2020年3月大幅下降之后，美国企业经历了45% increase在2020年9月赢得的交易中。

7. 70% of sales managers say a manager’s ability to导航更改现在比五年前更重要。

8. 43％的销售负责人相信顾客满意度is the top insight for measuring sales performance.

9. According toLinkedIn, 60% of sales leaders anticipate their team won’t be able to hit quota by year end.

10. 51％的销售领导者依靠数据来衡量销售代表表现。

11. Themost valued traits销售经理在销售人员中看到的是解决问题，建立关系，批判性思维，信心和口头交流。

12. The top data insights sales leaders use for做决定是预测数据，REP生产力数据和团队绩效。

13. High-performing companies aretwice as likely为其销售代表提供个性化培训。

14. Only9％的销售领导者自COVID-19大流行开始以来，就一直在不调整其销售策略的情况下照常开展业务。

Remote Selling

15. 2021年，有68％的销售负责人计划实施hybrid or fully remotesales model.

16.销售负责人排名视频会议软件bob电竞官方下载作为他们团队最重要的工具，其次是CRM。

17. 63％的销售领导者认为虚拟会议是as effective作为面对面的会议。

18.进入下一个交易阶段时，有72％的高性能销售负责人发现虚拟会议是more effectivethan face-to-face meetings.

19.顶部虚拟销售组织的挑战正在引起买家的注意，保持买家的参与度，并改变买家关于如何解决问题的观点。

销售负责人的优先事项

20. 90% of sales leaders saysales technologyis important or very important, and over half of sales leaders plan to spend more resources on sales technology in the future.

21.58% of sales managers说他们很难在给定的时间完成工作任务。

22.52% of sales managers必须围绕组织的流程进行工作，以完成其工作任务，对他们的配额达到18％的负面影响。

23。44％的销售高管believe their organization doesn’t manage sales processes effectively.

销售管理

24。27％的公司没有销售人员的入职过程。在确实通过了入职计划的新代表中，只有26％的人表示他们的培训有效。

25. In the U.S., job opportunities for sales managers are expected togrow by 4%through 2029.

26. Per research conducted byThe Brooks Group, only 31% of sales managers had strong confidence in their sales team’s ability to meet key business objectives.

27。74％的销售经理除管理团队外，还监督自己的销售帐户。

28. 65% of sales leaders find行为面试问题effective when hiring sales talent.

29.销售技巧是重点的第一领域38% of sales managerswhen coaching their reps.

30. 45％的经理说他们花费30-60 minutes每周单独指导销售代表。

31. 23％的销售经理支出少于30分钟individually coaching their direct reports each week. This amount of time spent coaching reps is associated with lower quota attainment.

B2B销售领导统计数据

32.购买公司的C-Suite领导人是2.2倍与销售团队的C-Suite领导者相比，参与销售电话。

33.到2025年，60％的B2B销售组织will move from experience-based selling to data-based selling.

34. 57％的B2B销售负责人计划投资更多AI和自动化工具in 2021.

35. For B2B sales teams, the number of stakeholders and decision makers involved in the buying process is a notable obstacle. B2B sales leaders are looking to发展他们的销售团队to balance out large buying groups with various stakeholders.

36. On average,七个人are involved in buying decisions for companies that have between 100-500 employees.

37.根据LinkedIn，每年5 B2B决策者每年更改角色。

Did any of these data points surprise you? As companies and leaders continue to adapt to our changing economic landscape, we’ll add new data and information to this post. For more pertinent data, check out these75 Sales Statistics That Will Help You Sell Smarter。