14个标志您的销售电子邮件实际上是垃圾邮件

即使你有源源不断的入站的销售leads surging into the pipeline, odds are, you'll have to supplement your funnel from time to time with outbound prospecting. And that's totally fine ... if you go about it in the right way, that is.

当销售电子邮件写得很好并发送给合适的人时，可能是产生新客户的非常有效的工具。But when they're written poorly and devoid of value, nothing prompts recipients to flag a message as spam faster.

Sending valuable, customized, personalized sales emails is a legitimate sales tactic. Blasting out spam is not. So how can you tell if a cold sales email actually spam? Use these 14 signs to make the call.

How to Tell if Your Sales Email Is Warm Outreach or Spam

1) The email doesn't use the recipient's first name.

We've all gotten emails addressed to "Hi [prospect]" or "Dear Sir or Madam." Did you read the rest of the message? I didn't either.

Failing to use the recipient's first name is a dead giveaway that this email was not intended solely for them. If you're working from an email template, double and triple check that you've filled in the correct name at the top, or risk getting sent to the spam graveyard.

2) The email offers nothing of value.

"My company is great. Let me tell you all about it. We do W, X, Y, and even Z."

嗯...这与我如何相关？

切勿将销售电子邮件发送给潜在客户，而不必包括对他们有价值的东西，例如内容，对他们所受益的人的介绍或有用的提示。

3) The email is not personalized in the slightest.

You're on LinkedIn, right? Good. (If you're not, stop reading this blog post and join right now. Seriously.)

LinkedIn提供了有关您的前景的丰富知识。如果没有进行研究可怕的冷电子邮件。从潜在客户的社交媒体个人资料中获取一些小动物，并在您的消息中召集它们，以显示您完成了作业。

4) The email contains no customization.

Personalization pertains to the person -- their job, their goals, what they share on social, and so on. Customization, on the other hand, revolves around the prospect's company and industry. What's happening at their organization? What trends are shaping their industry? What are the major priorities of their department or business unit?

An email that only addresses the prospect's business in bland generalities won't strike them as particularly relevant. Take time to research the company and tailor your value proposition specifically to the organization's needs.

5）电子邮件只是一个问。

“嗨。你有时间参加30分钟的会议吗？”

唔。让我考虑一下。考虑到我对所说会议的了解以及您答应的价值，我会摆脱它，我将不愿意。

不要懒惰。是的，问题是您的电子邮件的重点，但这不能是整个消息。明确说明为什么潜在客户应该花他们宝贵的时间在您身上，否则他们不会在垃圾邮件峡谷中消失时第二次思考。

6) The email is solely about your company.

还记得您母亲的圣人关于不谈论自己太多的建议吗？是的，在这里适用。如果您的电子邮件只是您公司的一个长期广告，则您的收件人没有理由照顾。bob全站app谈论他们，而不是你。

7）电子邮件一次发送到大量的人。

Nothing says "Do business with me because I'll give you a personalized buying experience" like sending a cold sales email to every single lead in your pipeline. Yikes.

And don't think you're being clever by putting everyone on BCC. Buyers know what that means. Mass emails smack of spam, plain and simple.

8) The email is riddled with typos and grammatical errors.

"I can insure you'll get the bset service youve ever experenced plus we have a discount running right now for ............. 50% OFF!!!!!!"

仅仅输入这句话使我的作家心脏有些伤害。您可以想象，一条信息如何用糟糕的语法和拼写错误的单词来积极地滴落给您的买家。剧透警报：不好。

9）您将电子邮件发送给一个丝毫不像您的目标买家的人。

Maybe you've crafted a beautifully customized sales email template specifically targeted to companies in the technology industry.

So ... why are you sending it to a prospect who works in education?

It's a no-brainer -- people don't want irrelevant information. Why would they? Keep this in mind, and only contact prospects who closely match your ideal customer profile.

10）主题行包含垃圾邮件单词。

“睡觉时赚取额外的现金”

“亲爱的朋友”

“ F R E E不会相信您的眼睛！”

我敢打赌，您迫不及待地想用这些主题行打开电子邮件。

某些单词和短语引发了垃圾邮件触发器。如果您在主题行中使用了其中的任何一个或几个，则您的电子邮件甚至可能无法到达收件人的收件箱。

11）主题行具有误导性。

Remember that even if your message makes it past the spam filter, prospects still have the power to mark it as spam in their inbox. And when do people mark something as spam? When the sender makes them mad.

Inserting a false "Re:" or "Fwd:" in your subject line when you've never contacted the prospect before is deceptive, and can invoke recipients' ire. Other headers that fall into this category are those like "Long time no talk" or "We should catch up."

如果您不认识这个人，请不要像您那样行事。您可能会在一秒钟内将他们陷入虚假的熟悉感，但是当他们意识到您的廉价骗局时，这很快就会变成愤怒。

12) The email contains words and/or sentences that have been obviously copied and pasted.

在这里，我说的是突然开关字体或颜色的句子。这是一个例子：

您认为这是销售人员定制的模板？也许。

同样，使用模板电子邮件是一个明智的举动，但请确保电子邮件看起来均匀。

13) You copied and pasted theentire电子邮件。

Templates and scripts are not the same thing. Templates provide a starting point for salespeople to build on and contain areas that need to be customized. Scripts are blocks of text that salespeople simply copy and paste over, and over, and over again.

没有两个买家是相同的，因此，如果您的电子邮件勘探包括向所有人发送相同的消息，那么您根本就无法为任何人提供价值。

14）电子邮件只是一个链接。

单击可疑链接是获得计算机病毒的必经之路。也就是说，只是一个链接的销售信息看起来很垃圾：

"Hi!www.clickheretoseemybob全站appcompany.com。”

您可能会将潜在客户引向世界上最有用的资源，但是如果您不付出努力来解释它是什么以及如何帮助他们，则他们将零机会进行检查。顺便说一句 - 如果它对他们没有帮助？根本不要发送。

If you're ever in doubt as to whether your sales email is spam or not, use this simple rule of thumb. If your email isn't customized enough to be sent to one person and only that person, it's straddling the spam line. Go back and personalize until the email is as unique as your prospect herself.

编者注：该帖子最初于2015年7月发表，并已更新，以进行全面和准确性。