将介绍性电子邮件写给陌生人很容易。

But writing an introductory email to a stranger that gets a回复？并不容易。

The typical professional gets so many messages on a daily basis it's a feat if they even open yours — let alone reply.

Luckily, at HubSpot, we knowa lotabout编写有效的电子邮件。Here are our best tips for introducing yourself over email.

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How to Introduce Yourself in an Email

  1. Write a compelling subject line.
  2. Tailor your greeting to the industry and situation.
  3. Make your first line about them.
  4. Explain why you're reaching out.
  5. 为他们提供价值。
  6. Include a call-to-action.
  7. Say "thanks" and sign off.
  8. 跟进他们。

1. Write a compelling subject line.

Persuade your recipient to open your email with a compelling subject line. Piquing their curiosity is key; unlike a message from someone whose name they recognize, there's no guarantee they'll read yours unless it grabs their attention.

Take a look at the主题行that have convinced HubSpotters to click. And take a look at a few of thebest subject lines we've seen here：

Networking subject lines:

  • “Coffee on me?"
  • “Can I buy you lunch?"
  • “No such thing as a free lunch (until now?)"
  • “Long-time [listener, reader, fan], first-time emailer"

销售量主题行：

  • “Do you have an online course for [book]?"
  • “40% growth in 3 months — wow"
  • “你考虑过Pinterest广告吗？”
  • “你好from [company]"

Job search subject lines:

  • “Curious what working at [company] is like"
  • “Are you looking for a [job title]?"
  • “Saw [company's] hiring a [job title]"

Creating an interesting subject line is the most important aspect of getting a prospect to engage. If it’s something you wouldn’t want to read, chances are, the prospect won’t open it either.

2.对行业和情况定制问候。

它可能是一个词,但你选择的问候makes a difference. If you're emailing someone in a conservative industry, like finance or government, go with the traditional“亲爱的。”If you're emailing someone in a more relaxed industry, such as tech, media, travel, or fashion, use“Hi," "Hello,"or even“Hey."

Picking a greeting they're familiar with shows you've done your research.

As for the second part of the salutation: Their name. I recommend referring to them by first name. These days, that's the norm across industries.

避开“ [名字] [姓]，，，，which sounds stilted and robotic, and“ Mr./mrs./ms。[姓氏]”，，，，which makes you seem young.

3.对它们进行第一行。

The opening line is one of the most important parts of an introduction email. Here's where you try to establish relevance. If you succeed, you give your recipient a reason to keep reading.

Even though your first instinct is probably saying something about你- 如“My name is X and I'm reaching out because …"— this will quickly cause their eyes to glaze over.

以下是一些同样糟糕的第一句话：

  • “We've never met, but …"
  • “You don't know me, but …"
  • “I'm a complete stranger, but …"

Never highlight the fact you're a stranger — it's like telling your recipient your email will probably be irrelevant.

Instead, you want to lead with something aboutthem。毕竟，大多数人比其他任何主题都更喜欢谈论自己。

HubSpotters loved these openers:

  • “我注意到您管理着HubSpot的一支软件团队。”bob电竞官方下载
  • “Just saw your post at the HubSpot blog about organizing a content calendar in terms of topic clusters."
  • “您是否曾经考虑过将您的书变成在线课程？还是根据与您的书相同的主题创建在线课程？”
  • “I'm inspired by the work you've done, not to mention your unique career."
  • “我从来没有从一件内容中学到太多东西。”

LinkedIn is an excellent resource for researching your prospects. There you can view their accomplishments, any articles they’ve published and often a link to their personal website if they have one. Additionally you can view any connections you have in common and use that as an entry point.

Want more inspiration for your salutation? Check out theseemail opening lines and greetings that put "Hi, my name is“to shame。

介绍性电子邮件模板：引人注目的第一行“width=

4. Explain why you're reaching out.

Now that you've stimulated their interest and genuinely complimented them, it's time to connect the dots.

For example, let's say you're hoping to set up a networking meeting so you can learn more about their role (and potentially get a job referral).

如果您的第一行是“You've done an impressive job at [company] building [X strategy] and revamping [Y program]"，，，，你r second line might be,“I'm considering a career in [person's field] and would love to buy you coffee so I can learn more about it from an expert."

也许您的目标是预订销售电话。您的第一行可能是“I see you host several campus events per year,"and your second could be“I work with companies like Facebook and Google to help promote their college recruitment events."

关键是使您的解释与收件人尽可能相关。您希望他们感到特别 - 不像您在发送电子邮件的100个列表中的一个人。始终确保您正在编写销售电子邮件前景实际上想使用this five-step process。

介绍性电子邮件模板：关于收件人的第一行“width=

5. Provide value for them.

在要求任何东西之前，您需要提供价值。得益于互惠的原则，接收价值使人们希望回报青睐。

InInfluence: The Psychology of Persuasion，，，，Dr. Robert B. Cialdini describes a study in which an unknowing test subject received a can of soda from the researcher. The soda cost $0.50.

Later, the same researcher asked the participant to buy $5 worth of raffle tickets. Agreement rates were much higher than for participants who didn't get any soda.

约翰是一位深思熟虑,真实的赞美绝对可以provide value, so if you've already said something nice in your first few lines, you don't necessarily need to do more. However, it doesn't hurt to go a little further. Here are some ideas:

  • Review their book on Amazon, Goodreads, etc., and share the link
  • 推荐他们可能会发现有用的文章
  • 建议有用的应用程序或工具
  • Offer to introduce them to someone who they'd benefit from knowing
  • Use data to demonstrate how your product could benefit them

If you are selling a product or service, it doesn’t hurt to use data to make the case for why the prospect should consider your services. What successful outcome do you provide? More traffic? More conversions? Increased Engagement? Whatever the benefit may be, provide proof by including a case study or other data that backs up your claims.

6. Include a call-to-action.

The final piece of the puzzle? Your call-to-action (CTA). Remove as much friction from your ask as possible; if you want them to meet with you, for example, provide a link to your meetings tool so they can instantly see when you're both available and book a time. Or if you want them to review a post you've written, include the attachment so they can immediately read it.

Take a look at these sample lines:

  • “您愿意对我写的LinkedIn帖子发表评论吗？拥有独特的观点（希望进行一些讨论）真是太好了。”
  • “If you're thinking about how Greener could apply the concepts in the guide, I have some ideas I'd love to share. Here's the link to my calendar: [Link]."
  • “您是否愿意回答有关您在HubSpot工作的经验的一些问题？很高兴通过电话或电子邮件聊天，这更方便。”

Try to strike a balance between polite and confident. Phrases like,“I know you're busy, but …"，，，，“I'd normally never ask, however …"，，，，“You probably don't have time, so …"，，，，“It would mean the world to me …"and“I'll be forever in your debt if …"make you seem desperate — and suggest your recipient would be massively inconveniencing themselves by saying yes.

Because you're reaching out to a stranger, your request shouldn't be that excessive or unreasonable. If it is, that's a completely separate issue. Don't hurt your chances of a "yes" by sounding insecure.

介绍性电子邮件示例“width=

7. Say "thanks" and sign off.

No need to write anything more. The best emails are short, sweet, and concise. After all, extra information or unnecessary details lessen the probability your recipient will actually read the email — they'll be too put off by its length. You also run the risk of distracting them from what actually matters.

With that in mind, say“thanks," "thank you,"or“thanks so much"(depending on the size of your request), and add your name. Looking for more sign-off ideas? Try one of these强大的电子邮件关闭线路会吸引您的收件人并及时回复。

8. Follow up with them.

If you send this incredible introduction email and the unthinkable happens (i.e., they don't respond) send a follow-up email they won't be able to ignore. Here are a few things to try:

  1. Send them actionable advice.
  2. Send a how-to guide and offer to follow up in person.
  3. Share weaknesses in their business and solutions you've identified.
  4. Share relevant industry articles/news.
  5. 回复社交媒体消息，然后跟进更多。
  6. 参考他们写的博客，并提出有关此问题的问题。
  7. Invite them to an upcoming event.
  8. Bring up a pain point your buyers face and present a solution.

想要更多有关跟进的技巧吗？这是一个指南sending a follow-up email after no response。如果您正在寻找更多电子邮件提示，请查看这些less pushy alternatives to "As Soon As Possible。“

how to write an introductory email checklist“width=

Introduction Email Sample

We've covered what you should include in your introduction communication, now let's see what that looks like in practice. The sample below is an introduction email my colleague received from a business development rep.

此注释很简单，至关重要。它告诉收件人为什么代表伸出援手以及他们一开始就可以提供的价值。此外，它们使收件人可以轻松地通过添加日历链接来采取下一步。

简介电子邮件模板

Now that you have all the building blocks, let's see each section in action working together as a full introduction email.

How to Introduce Yourself as a Personal Referral

为什么此模板有效

The subject line grabs the reader’s attention right away by mentioning a persuasive 40% growth. Then the writer explains that they were speaking to a colleague they have in common and explains the value she can provide with proof illustrated in the case study included.

How to Introduce Yourself to a Group or Business

Maybe you just started a new job or joined a different team, and you need to introduce yourself to a group of people. Use this template to create your email introduction.

为什么此模板有效

In the email above, the sender starts things off on the right foot by acknowledging all of the accomplishments and hard work the team has put in. Additionally, she adds that she is excited to work with them and makes it easy for her team to reach out. It’s a simple introduction that sets the tone for the team.

By Way of Introduction

“By way of introduction" is a common phrase just as commonly misused. When introducing a new topic, person, or idea, you would say, "By way of introduction ..." and include examples or anecdotes to give your new subject context. For example, "Our next guest will be Aja Frost, by way of introduction, I'd like to share a few of Aja's accomplishments with you."

“By way of introduction" is a phrase that can be used when introducing a new person. And below we'll take a look at the best way to introduce others via email.

How to Introduce Someone via Email

If you have a contact who would benefit from connecting with a friend or colleague of yours, use this template to introduce them via email. Include reasoning for the introduction and make sure the connection will be valuable for both individuals.

为什么此模板有效

This template works because it succinctly explains the reasoning for the introduction, giving a bit of background on what each person specializes in. It then makes it easy for the two to connect on their own by copying the contact on the email.

How to Introduce Yourself to a Recruiter/Hiring Manager

Sure, you might spend hours polishing your resume and cover letter for a job — but do you give the submission email any love before hitting send?

When recruiters are sorting through applications, you want to do everything you can to stand out. The first step is sending a thoughtful introduction email. Don't write a novel, but do write a friendly and professional "你好“note.

在下面的示例中，我说明了我的电子邮件的原因，分享不超过一句话，解释了为什么我很适合该角色，并根据要求提供更多信息。

It's concise and gives my application a little extra shine.

为什么此模板有效

该模板表明，候选人不仅对该角色感兴趣，而且对此感到兴奋。他们提供了一些背景，说明为什么它们会很合适，并通过提供其他材料来保持关系开放。

How to Introduce Yourself to an Executive

Getting a response from a CEOor executive is tough. But your introduction can make all the difference. Remember a few things when crafting your email.

First, make your ask gentle and advice-driven. Executives are great with people and usually love helping others. Open your email with a request for information or advice, instead of a request to sell.

另一个很好的提示：通过手机将电子邮件撰写给他们。高管们在旅途中经常检查电子邮件。在电话上撰写电子邮件，以确保您为他们提供良好的读者体验。

And don't forget toput your email signature to work。

为什么此模板有效

This short note gets to the point about why the executive is being contacted (for their rebrand expertise) and also discloses the time commitment. Asking for such a short time frame of 10 to 15 minutes makes it more likely that the executive will say yes to the call.

How to Introduce Yourself to a Gatekeeper

Never underestimatethe gatekeeper。通过提供帮助他们在帮助自己之前，请与他们不同。在下面的示例中，作者为看门人提供了价值，并解释说他们想“赚取”接收者的老板的介绍。

为什么此模板有效

作者不简单地要求与收件人的老板说话，而是选择首先提供价值。如何？通过提供减少雇用时间并为其开放营销角色提供顶级候选人。它把球放在接收方的球场上。如果他喜欢候选人并在报价中找到价值，他们可以进行介绍。如果没有，他们可以在没有承诺的情况下继续前进。

How to Distinguish Between a Professional and Casual Introduction

The email you send to a former colleague making an introduction on a contact’s behalf is going to have a different tone than an email sent to a LinkedIn connection you’re hoping to convert into a customer.

When sending an introductory email to a professional contact (such as a LinkedIn connection), you want to ensure you state how you are connected, and why you’re contacting them. As you are first approaching a new contact, keep your email concise so they can quickly decide if and how to respond. You’ll want to provide just enough information to prompt next steps.

For example, if you want to reach out to someone you are familiar with from LinkedIn, here’s a seamless introduction.

为什么此模板有效

发件人很快解释了他们如何与接收者结识，并承认他们一直在通过LinkedIn关注他们的工作。他们还解释了他们如何从共同的策略中获得价值。对接收者的专业知识的了解有助于使参与者在内容无缝方面进行协作。

在向以前的联系人发送随意的电子邮件时，您正在与您联系或进行信息会议时，您的邮件可能会带来更轻松的语气。这是一个例子：

为什么此模板有效

Since the sender and recipient already know each other, this introduction takes a more casual tone. It’s concise and explains why the two should meet — so that new contact can get insight into the certification course recipient took. Just like an earlier example, the sender copies the appropriate contact so that they can connect.

Send Introductions Prospects Can't Ignore

Introduction emails don't have to be awkward or unreliable. Follow this formula, and your introduction emails will go over like a charm.

销售电子邮件模板“></a></span></span> <!-- end HubSpot Call-to-Action Code --></p><p></p> <div id= 新的呼吁行动“></a></span></span> <!-- end HubSpot Call-to-Action Code --> </div><p></p></span> <p class=Originally published Jun 29, 2022 8:00:00 AM, updated June 29 2022

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