6 Tips for Landing More Third-Party Reviews (& Why Your Customer Service Team Should Care)

Marketers focus onemail, content marketing, and other paid advertising to help grow their customer base. While these tactics are undeniably important, they often overlook the fact that your customers are far more persuasive sellers than marketers will ever be.

尽管75%of consumers don't view advertisements as truthful, an incredible 90% will believe a brand recommendation that comes from a trusted friend. This level of trust even extends to total strangers — particularly in the form of online reviews.

According toBrightLocal,

“正面评价使91％的消费者更有可能使用企业，而82％的消费者将被负面评论推迟。平均消费者在能够信任本地企业之前会阅读10条评论。”

客户不知道谁写评论都没关系。由于它的信息来自一个看似无偏见的来源，因此足以使其比您的任何付费广告更值得信赖。

But, to gain that trust — and those always-needed sales — you need to start racking up the third-party reviews. The more positive ones you can get, the better off your company will be. So, read on for some tactics below that will help you generate third-party reviews and grow yourcustomer base.

6 Tips for Generating Customer Reviews

1. Create Profiles on Third-Party Review Sites.

尽管许多电子商务品牌为客户提供了直接在其网站上留下评论的选项，但这不一定是买家将首先看到的地方。他们很可能会去Google，Facebook或另一个第三方网站检查您的业务评论。

This means the first step to generating reviews is setting up your profile on each relevant platform.Google My BusinessFacebook是很棒的起点，但是请务必查看与您的业务相关的其他平台。

For example, ecommerce sellers that use Amazon should claim theirAmazon page. Businesses associated with the travel and tourism industries should创建个人资料TripAdvisor. Evenregistering with theBetter Business Bureau可以为您提供一个收集客户评论的额外平台。考虑客户可能会发现您的业务的每条途径，并确保您已经声称自己的个人资料，以便您可以收集和管理这些评论。

2. Start With Your Existing Customers.

Many brands create their review profiles after they've already established a customer base. If your customer service team is doing its job, you should already have plenty of satisfied buyers who enjoyed their experience with your company.

The problem? These customers aren't automatically going to become aware of their ability to leave reviews for your business on third-party platforms. So, to build a solid foundation of third-party reviews, you'll need to reach out to your existing customers for help.

The good news is that you should already have contact information available thanks to previous interactions. If you have aCRM，您可以在客户从网站购买产品或注册电子邮件通讯时记录联系数据。bob官网官方网站让这些客户了解您的评论资料，将使您获得更值得信赖的“验证”评论。而且，更好的是，这些评论来自您的忠实客户群，因此往往具有更高的评分。

As research from theSpiegel Research Centerexplains,

"The average star rating for reviews from verified buyers is 4.34 compared to 3.89 for reviews written by anonymous consumers. In addition, reviews from verified buyers contain a high percentage of 5-star ratings, while reviews from anonymous customers have a larger percentage of 1-star ratings. (This is consistent with the theory that people who are self-motivated to write a review have more extreme, and often more negative reviews)."

3.注册Google客户评论。

As your customer base grows, it'll be tricky to reach out to each customer individually to ask for a review. Thankfully, the world's largest search engine helps you optimize this process through the Google Customer Reviews program.

According toKlientBoost,

"To participate in Google Customer Reviews, the survey opt-in module must be added to all of your order confirmation pages. […] Integrating the survey lets your customers choose whether to leave a rating, and if they do, the review and relevant transaction information are automatically sent to Google. Once you've qualified for enough reviews, you can also add the seller rating badge code to your site to show off your stats."

Once the module has been added to your website, the survey opt-in will automatically be shown to users after they complete their checkout. If they opt in, Google will send an email with the survey attached.

从这些调查统计对收集到的数据your seller rating on Google — the "star" rating that appears in your PPC ads and general search results. You will also get a Google Customer Reviews badge that can be integrated with your site, giving potential customers a quick form ofsocial proof.

4. Include Third-Party Review Links On Receipts.

It's increasingly common for brick-and-mortar retailers to offer a survey on a customer's receipt. Typically these offers include a prize that's given to the customer once they complete the survey or write a review. While most ecommerce sites don't provide printed receipts, your brand can still leverage this strategy when sending your confirmation emails.

When customers place an order online, they expect to receive an email to confirm their purchase. While you can certainly link to a custom survey, you could also use the space below the order confirmation to link to your third-party review profiles. A set of links with a short message like, "tell us about your experience!" or, "leave a review" is an easy, non-intrusive way to encourage customers to leave an online review.

5. Request Reviews Shortly After Conversion.

您还可以通过让客户在购买后立即选择调查来建立社交证明。最简单的方法是在客户完成交易后不久发送电子邮件调查。实际上，电力评论的研究表明，尽可能多80%of reviews come from a post-conversion email.

尽管not everyone will respond to these unsolicited emails, you can make the ask easier by following a few basic guidelines.Research fromReview Trackersindicates that most online reviews are written between 2PM and 3PM, as well as 6PM and 7PM. Sending your email around these times increases the chance of getting a review posted to one of your third-party profiles.

您应该使消费者尽可能容易地进行审核请求。不要给他们长时间的调查以填写。取而代之的是，提醒他们他们购买的产品，并包括指向可以留下评论的相关平台的链接（例如亚马逊或TripAdvisor）。

尽管you can certainly ask for a review shortly after completing a service-oriented task, you should wait a little longer after ecommerce sales. Rather than reaching out immediately, give the customer a week or so to use the product so they can give you honest feedback when you ask for a review.

6. Deliver an Amazing Customer Experience.

It should come as no surprise that the best way to get customer reviews is to provide an amazing customer experience. For ecommerce sellers, this means consistent product quality and meeting expectations for things like shipping and customer support. For service-oriented businesses, this means providing friendly, quality service during each customer interaction.

Of course, your customer service team's efforts shouldn't end when they finish their current task.AdEspressorecommends,

"Train your employees to ask more reviews. Many employees take pride in their work, but need to be reminded to ask for reviews. If you can incentivize them to ask for more reviews, everyone wins; have a contest, and whichever employee gets the most or best (or both!) customer reviews on social media can win a prize. Whoever has the most direct interaction and relationships with the customers should be the ones to ask."

No matter what you do, your customer service team is generally on the front lines of the consumer experience. By helping them see that asking for a review should be part of their normal workflow, you'll be more likely to gain reviews from each interaction.

为什么客户服务团队应该关心第三方评论

收集客户反馈可以是一个伟大的方式来优化你的产品和services. But, to make an immediate impact on your customers, it helps to get your reviews published online. By taking advantage of all the online platforms available to your business, you'll bolster all of your advertising efforts with essential social proof.

Read on for some more ways toget customer reviews.