16 Benefits of iPaaS That Show How It Can Transform Your Business

The way we manage business operations is changing fast. Although many companies are still struggling to manage data in disconnected systems, the most effective organizations are using technology to create connections. These are:

• 在他们的团队之间
• With their customers
• With their data

With these connections in place, you put your business in the best position to collaborate, deliver consistent customer experiences, fix数据筒仓，壮成长。

实际上，over 80% of enterprise operations leaders说数据集成对正在进行的操作至关重要。

The best way to get results from data integration? With an Integration Platform as a Service (iPaaS).

什么是ipaas？

IPAAS（集成平台作为服务）是一种基于云的解决方案，可连接和集成您的业务应用程序，因此您可以在应用程序之间自动共享数据并在多个工具中保持数据更新。

Rather than trying to stay on top of lots of different tools and databases, iPaaS offers centralized management in one place for a more simple and reliable solution.

IPAA的好处

1. Less Complexity

iPaaS is a low-code or zero-code solution, which means that you won't need highly-skilled specialists or custom API connections to integrate your data.

When you implement an iPaaS solution, the vendor has already done all the hard work for you in developing the technical side of the integrations. All you need to do is create an account, configure your connections in the way that best suits your business, and start syncing.

Integrations also enable you to do more with a simpler SaaS stack and have less need for in-house IT teams to manage complex systems.

2.到处都是最新数据

Without iPaaS in your business, it's all too common to have these scenarios play out:

• 客户通过您的实时聊天开始对话，您的团队不知道他们是谁，因为他们找不到联系记录。
• Your marketing team sends a 50% discount offer to a brand new customer who's just paid full price (ouch).
• Your reporting dashboard always comes with the proviso that "this might not be accurate because it's from app X."

iPaaS solves these problems by creating an up-to-date view of your data in every app. Whenever something changes in one app, it's reflected in the other synced apps.

Let's say you sync all contacts in yourCRM它在您的电子邮件营销平台上带有标签“客户”，并将其添加到为客户的专用电子邮件列表中。

If a customer churns and their label changes to 'Unsubscribed,' this will instantly be reflected in your email marketing apps and they will no longer receive customer communications.

3. Getting More From Your Tech Stack

IPAA使您的SaaS应用程序可以互相交谈并交换数据，因此您可以从每个应用程序中获得更多信息。

例如，您可以将客户支持应用程序与CRM连接到360度客户数据的概述，从而使您的团队能够更快，更有效地解决门票。

4. Fix and Remove Data Silos

IPAAS修复的另一个问题是数据筒仓。想知道什么是数据筒仓？

A data silo is a collection of data that one department has access to but others do not. This can reduce transparency, efficiency, and trust within the organization and hinder business performance. Data silos also drain your resources as you pay for extra data storage and the cost of inefficiency.

By eliminating data silos, you break down barriers between departments and create a culture of transparency and collaboration. Instead of wrangling with data that's difficult to access and scattered between tools, everyone in your company can find key insights and numbers and collaborate effectively.

使用IPAA，您还可以删除重复联系人并优化团队之间的数据流。这导致不同团队之间的更好对齐。

5. More Reliable Data

Rather than looking at siloed databases in every app, iPaaS enables you to treat your data holistically and create the strongest overall database. It becomes simpler to prioritize and sync the data that you need while cleaning up the rest. This means more accurate data in every app.

6.集中联系数据

All businesses can benefit from having a centralized contact database that offers a reliable overview of all leads and customers. Usually, this centralized database is your CRM.

However, to get the most comprehensive and up-to-date view of your contact data, you should connect data between your CRM and other key business apps that store customer data, such as:

• Email Marketing App
• 客户支持软件bob电竞官方下载
• Invoicing Systems

通过将CRM与其他重要应用程序同步，您可以在每个联系人记录上丰富数据，并创建联系人最有价值，最有效的目录。

做得好，销售人员可以全面了解与您的业务的新潜在客户旅程，包括与营销的互动。客户支持代表可以类似地咨询您的CRM，以最好地了解客户的历史记录。

7. Stronger Internal Communication

根据Zendesk,more than 70% of customers expect companies to collaborate on their behalf.

借助IPAAS工具可以使所有内容保持同步，每个团队和角色都对公司在不同领域的表现有了更清晰的看法。bob全站app

Your salespeople will know your marketing numbers, while your marketing team can stay on top of sales performance. By looking at integrated and reliable data, every team member can contribute new perspectives and notice problems that might otherwise be overlooked.

8. Less Tool-Switching

集成平台使您能够在主应用程序中完成更多工作，并快速找到所需的数据。您无需在多个应用程序上寻找单独的信息，因为您的IPAAS工具将自动连接这些应用程序之间的所有数据。

iPaaS also eliminates the need to manually update several apps with the same data. When something changes in one tool, like a subscription status or email address, it's instantly reflected in others.

9. Better Automation Workflows

51％的电子邮件营销人员说数据集成是个性化的最大障碍。为了实施更强大的销售和营销自动化，您的团队需要深入和最新的数据见解来创建相关的客户群并提供个性化的消息传递。IPAA会立即在正确的应用程序中传递此数据以丰富您的自动化流。

10.改善客户体验

Nearly80％的客户期望一致性when interacting with multiple departments of the same company. For this to happen, all departments need access to the same data.

通过将客户支持系统同步到其他工具（包括CRM，计费系统和电话应用程序），您可以为每个联系人创建一个带有丰富数据的集中式数据库。这意味着任何回答客户支持查询的人都可以快速理解完整的图片，并根据以前的互动提供最佳服务。

11. Enhance Cost Efficiency

IPAA具有高度成本效益，消除了招募开发人员创建复杂API和集成的需求。IPAA位于云和基于订阅的基础上，因此您也无需投资需要持续的手动维护的昂贵的本地硬件。

12. A Clear Overview of Performance

数据报告需要所有渠道的清洁，最新和集成数据。这是IPAAS介入的另一个地方。

After centralizing all data, such as in your CRM, it becomes much easier to set up an all-in-one reporting dashboard for management to keep an eye on key insights and trends.

13. Increase Security and Compliance

iPaaS systems give you much more control over your data. This means a clearer view of the data your organization holds in every app and increases your scope for keeping it clean, secure, and compliant with regulations like GDPR.

14.在一个地方管理集成

In a pre-iPaaS world, your business would be left managing multiple integrations with different setups and rules. But with iPaaS, you can manage all integrations on one centralized platform to know exactly what's running and what needs optimizing.

15.减少在手动任务上花费的时间

通过增加团队之间的协作，减少手动任务上花费的时间以及增加数据可访问性，IPAA的最大好处之一就是改善了整体的性能。每个团队成员都可以更有效地发挥自己的作用，并减少没有带来价值的繁忙工作的时间。

16.优化可伸缩性

你越早建立iPaaS越好。这是一个我ncredibly effective way to future-proof your business operations by making your organization more agile and enabling your SaaS systems to easily scale.

当您开始使用新工具或迁移应用程序时，您可以轻松地将新添加剂与其他技术堆栈相同，并将所有数据同步到正确的位置。