对于企业博客作者来说，这是一个永恒的问题：您的博客文章产生了多少个潜在客户？看到顶级指标（例如每本博客文章获得多少次访问）要容易得多，但是进一步衡量漏斗的影响对于发展博客和您的业务至关重要。
But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future.毕竟，如果您无法根据您的分析进行更改，那么它们不会真正有用。
下载我们的免费营销工具，该工具会在网站上获得新的潜在客户时提醒您。
不确定如何运行博客铅分析？在这篇文章中，我们将浏览示例报告，分析并概述我们可以从中采取的动作项目。让我们从头开始：报告本身。
运行博客潜在客户报告
Marketers often can calculate the number of leads their blog generates as a whole, but they don't have insight into the number of leads each individual blog post generates. But the post-level information is important to help us figure out the best topics and formats for our posts.
为了找到这个问题，您应该在营销软件中运行归因报告。bob电竞官方下载要了解如何在HubSpot中创建此类报告，看到这篇文章.
让我们看一个示例报告，向我们展示了公司博客文章产生的潜在客户数量。bob全站app下一步：分析此报告。
What should you look at in the report?
Depending on how many blog posts you write each month, you may be starring at a very large report. To begin your analysis, pick out your top five best-performing posts and your bottom five worst-performing posts.
对于这篇文章，我们将仅介绍前五篇文章 - 但请务必在底部五个问题上问自己所有相同的问题。上面的示例归因报告向我们显示，前五名的博客文章如下：
- Top 15 Infographics About Big Data
- 开始大数据
- 初学者的vlookup
- Pivot Tables for Data Nerds
- 如何使用Excel进行数据分析sis
When you are done doing that, dive into the following questions. These questions are designed to help you take away actionable insights from the data.
有类似的话题吗？
The first thing you should do is look at the top (or bottom) five posts, and see if you see any similarities. Begin with topic commonalities. Are there popular topics that seem to appear in all of the posts that are generating leads? Are you surprised to see that certain topics you thought would perform well aren't in the top five? Understanding what topics resonate with your audience will give you ideas for future post topics that have a high probability of doing well.
在上面的示例情况下，我们看到前两个博客文章是关于大数据的，接下来的三个文章是关于Excel中数据分析的。这些信息可以帮助我满足我未来的内容，以推动潜在客户产生的主题。
Resources to Help
- 为什么业务博客有效
- 7 Quick Ways to Curate Industry Content for Your Blog
- How to Choose a Solid Topic for Your Next Blog Post
Are there similar formats?
The format of a blog post can also influence whether or not someone is going to convert on your post. Some people prefer list-based posts while others look for visual posts that include infographics or SlideShare presentations. Check your blog content to see if there is a certain format of your post that resonates well with your audience. This will help you understand how your audience consumes information.
在上面的示例中，顶级博客文章是视觉片段。但是，其余的四个帖子是操作方法 - 因此，将来提高更多操作方法可能是一个好主意（并撒上一些视觉内容）。
Resources to Help
它们的长度相似吗？
您可以在博客文章中提供无限的信息。但是多少钱？还是什么太多？分析您不同的博客文章的长度，以查看是否有一些驱动转化次数的时间比其他人更多。您可能会注意到，在较长的帖子中，您的转化次数没有那么多。这可能表明您的读者没有到达您的电话所在的帖子的结尾。
Resources to Help
帖子中有嵌入式媒体吗？
Often, other forms of content are included in blog posts, such as social posts, videos, SlideShares, or infographics. This is a great way to share additional pieces of content in your blog without writing another full blog post. The media can serve as the bulk of the content for your post.
In the example above, the top-performing blog post was "Top 15 Infographics About Big Data." Even though there aren't other forms of media in the other top-performing posts, this may be an indication that your audience likes to see infographics.
Resources to Help
这些帖子使用了哪些CTA？
The most important element of your blog post to drive conversions is including a call-to-action for your readers to convert on. Look at the top five blog posts and see if you have used a certain CTA multiple times. Your CTAs should correlate with the blog content so if you are seeing similarities in your blog content, you may see similarities in the CTAs that are driving conversions. However, if you are testing out multiple CTAs on the same content, this can be a good indication to what is working.
在上面的示例中，我可能有一些用于大数据文章的CTA。大数据是我前两个帖子的主题。在这一点上，我会挖掘出哪些CTA在转换良好的帖子上。如果CTA相同，我知道它的性能很好。如果有不同的CTA，我可以看到它们是否有共同点，例如颜色或关键字。
如果您想测试Varoius类型的弹出式CTA，并了解有关谁访问您的博客的更多信息，尝试HubSpot的免费铅捕获工具.
bob体育苹果系统下载安装提供帮助的资源：
Where were the CTAs placed?
要继续前面提到的CTA分析，我还需要查看博客文章中的CTA的位置。他们在帖子的底部吗？在侧边栏中？他们滑入吗？他们在博客文章的中间吗？此信息将向我展示哪种类型的CTA作用。挖掘您在博客上使用的不同CTA的性能，以找出一种技术是否可以使用另一种技术。
如果您的博客文章中有多个CTA，请查看哪个效果更好。您可能会对结果感到惊讶。
Resources to Help
有登陆页面的链接吗？他们放在哪里？
In addition to your typical image CTAs, you may also have links to landing pages or other helpful pages on your site in the text of your blog post. Before you publish your blog post, it is important to设置跟踪URLfor the most important links to help you understand if they are being clicked.
将分析更进一步，看看它们在您的博客文章中的位置。如果单击的唯一链接是在博客文章的开头，那可能会告诉您，您的读者并没有像您想象的那样遍及帖子。它还可能告诉您，如果更有可能在该位置单击，则应将最重要的页面（例如着陆页）放在帖子开始时。
如果您的链接在博客文章的末尾单击了更多，则可能会告诉您，您的读者在阅读大部分内容后，通过单击链接来获取更多信息。无论哪种方式，链接的位置都可以讲述故事的重要部分。
Resources to Help
Were they promoted on certain channels?
We have talked a lot about on-page blog content analysis. But there are other factors that may influence how many leads are converting on your posts such as the channel they were promoted on. Before you publish your blog post links on social media or send them out in an email marketing campaign, make sure that you have the correct tracking URLs in place for each promotional channel. This will help you understand if your blog content is performing better on certain channels. It will also allow you to dig into whether or not certain topics or formats perform better on channels you are promoting them on.
例如，“关于大数据的前15位信息图表”可能在社交媒体上表现良好，但是“数据书呆子的枢轴表”可能会在电子邮件中表现良好。您的帖子的主题，格式和长度可能会影响其在不同渠道上晋升时的表现。
Resources to Help
Next Step? Experiment.
通过对博客文章的这些方面进行分析，您可以获得很多见解。我什至给您一些例子，说明我的思考过程是什么，当我浏览了不同的数字时。但是，弄清楚什么将有效而无效的最佳方法是通过运行实验。实验。实验。实验。我不能强调它。
提出您通过分析得出的结论，并在未来的内容中实现它们。专注于最有效的主题。使用生成最多线索的博客文章格式。根据表现最好的帖子调整长度。使用生成最多线索的CTA，并将其放置在有效的博客文章中的位置。在您认为它会表现最好的频道上宣传您的帖子。根据您的数据优化博客文章，然后重新运行报告以查看您的结果是否有所改善。如果您的结论准确，您将学习的唯一方法是与他们进行实验。
你还在等什么？
If you are a HubSpot customer,阅读这篇文章了解如何在HubSpot中进行此类分析！
当您进行博客分析时，您还会寻找什么？
最初发布于2015年1月19日12:00：00 PM，2017年8月9日更新
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