B2C Sales: A Comparison With B2B and How to Do Them Right

想象两个不同的销售人员Ryan和Reana。瑞安（Ryan）在一家新颖的电子商店的销售楼上工作，并出售呼吸的寿命般的栩栩如生的幼犬娃娃（出于法律目的，我实际上无法链接到他们的在线零售页面，但它们存在并且很恐怖；查找它们。）

Reanna works at a wholesaler that distributes those dolls to retailers like the store Ryan works for. Ryan and Reanna are essentially selling the same product. They’re both peddling unsettlingly realistic toy dogs that never wake up (at least not when people are in the room).

Though they’re both selling the same product, Ryan is engaging in a type of sales known as B2C while Reana is engaging in one known as B2B.

In this article, I’ll explain what B2C sales are, the difference between them and B2B sales, and offer some tips to help make your B2C sales processes more effective.

消费者销售

期限consumer salesmay seem self-explanatory, and in fairness, it kind of is. The phrase means exactly what it sounds like: sales to consumers. There’s no semantic trickery or wordcraft at play here.

It wouldn’t be entirely unreasonable for you to believe the term could be a sufficient explanationof本身在本身。您甚至可能认为此主题在博客文章中不保证自己的部分。

But the term actually provides a fair amount to unpack. The operative word inconsumer sales是“消费者”。那就是事情会变得有些复杂。消费者到底是什么？什么因素使该概念与众不同以区别于consumer sales来自其他类型的销售？

一个消费者可以被定义为一个单独的customer purchasing a good or service for private use — outside the context of business arrangements. Consumers purchase things like automobiles, clothing, meals, gym memberships, video games, and streaming subscriptions to suit their personal needs or interests.

Another term for consumer sales is B2C or "business to consumer." B2C businesses sell goods and services for individual use or consumption. The alternative to the B2C model is B2B. B2B stands for "business to business" and involves sales of goods and services between companies, specifically tailored to help with business operations.

Distinguishing the two sales models from each other can get complicated in some cases. For instance, individual clothing manufacturers can be B2B and B2C simultaneously.

当服装品牌充当批发商并将其批量服装出售给百货公司时，它是B2B。但是，同一品牌也可以通过自己的电子商务网站单独出售商品。在这种情况下，将是B2C。

还有其他示例，B2B和B2C之间的界线可能会变得模糊或混淆。一个有趣的案例研究是娱乐业 - 特别是电影业务。

It might seem like movie studios are B2C entities. They produce and sell content that individual buyers ultimately pay for and consume. Though that may be the case, there are several intermediaries — like retailers, movie theaters, and broadcasters — movie studios channel their content through before it reaches audiences.

在大多数情况下，个人消费者无法直接从制作制作的工作室购买电影的门票，这使绝大多数电影制片厂B2B实体。

B2C Sales Tips

1.了解您要出售给谁

Have a solid picture of your target demographic when devising your B2C marketing and sales strategies. You’ll waste a lot of time, effort, and money trying to indiscriminately appeal to anyone and everyone. Do some research, understand your customer base, and develop detailed buyer personas.

按照HubSpot’s own definition, a buyer persona is "a semi-fictional representation of your ideal customer based on market research and real data about your existing customers."

For instance, if you knit and sell kitten sweaters, you may notice that 50-to-70-year-old cat lovers from rural areas make up a significant portion of your business. Use that information to develop a buyer persona specific to those qualities.

与二十多岁的年轻专业人士相比，该基础可能会吸引与年轻专业人士不同的销售品牌。确保您了解您对谁的吸引力，并相应地量身定制您的消息传递和销售推销。有关购买者角色的更多观点，请查看本文.

2. Establish rapport if you’re selling face-to-face

如果您要与客户亲自接口，则需要放松他们并在整个销售过程中赢得他们的信任。您必须了解他们的需求并以此为基础。

B2C销售是个人的。您说服单个消费者花费自己的钱来满足他们的个人需求。这意味着您必须让他们在球场和消息传递中拥有个人股份。最好的方法是让他们知道您投资于他们的最大利益。

提供了令人深思的见解,直接你的谈话ns without dominating them, be authentic, and do what you can to make your customers understand that you have both the know-how and genuine desire to solve their problems with your product or service.

For a more in-depth look at needs-based selling,本文

3. Bolster your eCommerce presence if your business is online

如果您期望大部分业务在线进行，则应意识到称为您的数字eCommerce conversion rate: the ratio of the total number of people who make a purchase on your site against the total number of site visitors you have.

That figure isthemost crucial metric in determining the health of your online business and the efficacy of your online messaging. Having a great product or service is one thing, making it readily accessible and attractive for purchase is another.

为了在线改善B2C销售，您应该考虑采取诸如将解释器视频放在产品页面上，为访问者提供更清晰的产品图像或添加Web聊天功能的步骤，以使客户可以在线提出产品问题。

It can only help to take these kinds of strides. Giving your prospective customers a smooth, accessible user experience on your site is a great way to improve your online B2C sales.

有关如何提高电子商务转换率的更多建议，请查看本文.

4. Follow up with and delight both new and existing customers

When you land a new customer, send an email to let them know you appreciate their business. Assure them you’ll be there for them from then on out and make a point of addressing any issues they may have with their purchase.

同样，请特别注意您的现有客户。让他们知道您在赚钱后仍在思考他们。一贯与他们联系而没有to依。精心安排的电子邮件和促销给您以前的客户可以用黑桃偿还。

将一次买家变成回头客会导致出色的投资回报率，而将回头客变成品牌传播者甚至更好。他们会告诉他们的朋友和家人您的产品或服务有多棒。这意味着自由晋升。

所有这些信息都表明了关于B2C销售的一个关键事实 - 加强您的服务基础架构和外展策略对于发挥公司的潜力至关重要。bob全站app

B2C sales can be tough to identify and even tougher to master. That being said, there are some helpful sales tips and tricks you can use to ensure that you get the most out of your B2C business.

请记住它们，您将能够推动您企业可以库存的所有令人毛骨悚然的，可能是有意识的睡眠小狗。