如何理解和蓬勃发展数字销售

在过去的十年左右的时间里，销售的景观发生了根本变化。虽然电话，会议和其他熟悉的销售主食仍在该领域中占有一席之地，但数字销售策略（通过虚拟渠道进行的技术）已经出现并开始占用一些严重的空间。

A thorough understanding of digital sales has turned from a "nice to have" to a "need to have," and having a handle on the concept and its strategies is only getting more important. But what, exactly, does "digital sales" entail?

好吧，本文将对概念的性质进行一些了解，以及您组织至少应该考虑采用的一些特定的数字销售实践。

The definition of digital sales is relatively broad and can encompass a wide variety of practices, but they're all tied together by one fundamental premise — usingvirtualavenues to makemeaningful与潜在客户接触。

It's a practice that's been picking up steam for some time now, and having a solid digital presence is becoming a staple of any high-achieving sales professional's repertoire.

Research from LinkedIn shows thattop-performing sales reps, who close deals 51% more than their peers，考虑对他们成功的社交网络平台“非常重要”。

随着数字转型的上升潮流及其对销售的巨大影响，对于销售代表至少对数字销售技术和流程有所了解很重要。以下是一些最突出，最有效的策略销售代表来补充其销售工作。

1. Leverage social media.

Social media is one of the foremost channels at any digital salesperson's disposal. These platforms have tremendous potential to enhance your prospect outreach, content promotion, and ability to track which aspects of your messaging prompt the most engagement.

These platforms provide a means for you to better understand and touch base with your prospects. You can identify users that are particularly interested in your industry or products and services similar to yours through forums like LinkedIn groups and similar message boards.

By joining and contributing to those groups, you can find interested prospects and establish yourself as an industry authority through your insight. You can also directly communicate with prospects by answering their questions in comment sections and connecting with them after.

Social media is also a valuable resource for digital sales techniques like sharing content, using social listening alerts to stay abreast of industry trends, and projecting success stories.

In many ways, it's a medium that can support every other point on this list, so if you're interested in conducting effective digital sales, you're going to want to establish a presence on social media.

2. Empower evangelists.

客户推荐是您可以依靠生成新业务的最引人注目的资产之一。消费者倾向于信任其他消费者。这就是为什么公司传教士bob全站app非常有价值的原因。

如果您对您的业务充满热情的客户希望世界知道自己的伟大，那么给他们一个平台符合您的最大利益。

That's where digital sales techniques come into play. You need to let the world know about those evangelists, their stories, and how much they love your business.

It's hard to do that via more traditional sales techniques. It would be tough to conduct a string of cold calls, telling everyone how much some person they've never met enjoys your company, and see success.

在您的社交媒体渠道和网站上发布满意客户的推荐。与在线评论中高度评价您的业务的用户联系，以查看您是否可以逗有关他们为什么喜欢您的产品或服务的更多详细信息。

Here's an example from a HubSpot customer:

Image Source: HubSpot

一种或另一种方式，大步向前，以扩大您快乐的客户的声音 - 无论是通过您的社交媒体个人资料还是任何其他在线途径。

3. Conduct webinars or other web-based events.

When done properly, an event like awebinar是您可以利用的最有效的数字销售技术之一。这是确定自己为行业权威的绝佳方式，同时吸引热情的前景。如果您可以就感兴趣的话题进行周到的，教育的演讲，那么您将立即提出派对，以立即对所提供的服务产生兴趣。

Webinars are one of the few mediums where you can directly communicate with a dedicated portion of your target audiencefrom anywhere。这些事件背后的前提捕获了我之前提到的数字销售的本质 - 使用virtualavenues to makemeaningful与潜在客户接触。

如果您拥有值得进行网络研讨会的资bob体育苹果系统下载安装源，专有技术和潜在的受众，那么进行网络研讨会可能会对您的整个数字销售工作有很大帮助。

4.用原始内容和案例研究补充您的销售工作。

有益，建设性的原始内容可能是吸引和协助潜在客户的绝佳方法。如果您可以量身定制博客文章，白皮书或其他内容丰富的内容，以适应目标受众的需求和兴趣，那么您将有一种有效的手段来统治前景，并有一些出色的起点来进行初步对话。

您还可以使用您的内容来解决您在社交媒体上提出的前景的特定问题。如果LinkedIn论坛上的某人有一些问题或担心您的内容可以解决的问题，那么您对可能有生产力的联系有很好的选择。

Case studies can also be particularly helpful when conducting digital sales. They provide an air of legitimacy to your efforts and give prospects some additional clarity about how your product or service works.

尽管这种内容并不是针对吸引潜在客户或回答他们的一般问题的完全量身定制的，但与感兴趣的潜在客户建立联系后仍然非常有用。

To say that digital sales is the future is selling the concept short — because it's also the present. No matter what your company sells, you still stand to gain something from leveragingsomesort of digital sales tactics.

如果您有兴趣加强销售工作并保持不断变化的销售格局，那么彻底研究和确定一些适合您需求的数字销售策略符合您的最大利益。