2021年最佳房地产CRM

当房屋市场蓬勃发展时，您将有新客户进入左右，并且您正在销售销售，您想做的最后一件事是通过凌乱的电子表格狩猎以跟踪您的客户信息。如果您准备将业务提升到一个新的水平，请允许我们向您介绍改变生活的工具：CRM。

ACRM（客户关系管理）系统是一个在线数据库，可帮助您管理联系人并节省手动数据输入的宝贵时间。

什么是房地产中的CRM？

CRM软bob电竞官方下载件充当你的真理的单一来源or prospect and client information, allowing you to cultivate relationships and make data-driven decisions. For top-performing real estate agents, a CRM is an essential tool for managing a healthy pipeline in a way that saves time and brain power.

以下是CRM提供的一些关键功能，以使您的生活更轻松：

• 组织前景信息，从而轻松找到（即不再通过电子表格进行狩猎）。
• 快速响应物业查询而无需挖掘收件箱。
• 跟踪您与哪些潜在客户联系，以及在购房过程中更远的地方。
• Gather information digitally, such as your prospects' website activity or whether they opened your emails.
• 在一个地方管理您的销售管道，并跟踪关闭。
• Maintain contact with past clients for relationship management and future referrals.
• Automate tasks and workflow such as email follow-ups after open-houses.

下面，我们介绍您可以在房地产公司使用的最佳CRM。尽管这些CRM中的许多并未直接向房地产经纪人销售，但它们可以轻松地应用于房地产行业。

If you're new to using a CRM and are looking for a low-risk way to implement this useful tool, we’ve listed a few free CRMs for real estate. For those looking for more real estate-specific CRMs, consider investing in one of the paid systems, which offer additional functionality at a premium cost.

1.集线器

我们的all-in-one CRMis designed to grow with your business, making your job easier every step of the way. With features such as contact management, email templates, and meeting scheduling, HubSpot CRM is designed to help you sell faster and better.

Its features include email templates, call tracking tools, sales automation capabilities, and pipeline management systems. You can also automate tasks, create a personalized appointment scheduler, add live chat to your website, and integrate the CRM with your company’s apps and tools through ourApp Marketplace.

HubSpot CRM是销售中心的一部分，可以捆绑营销中心,CMS集线器, and服务中心为了更大的功能。该工具非常适合想要扩展的房地产机构，同时将其所有系统统一放在一个地方。

价钱:自由;$ 45/月（入门者）;$ 450/月（专业）;$ 1,200/月（企业）

2.Zillow Premier Agent CRM

The Zillow Premier Agent CRM gives you “client insights you can’t see anywhere else.” You’re able to see your clients’ Zillow search activity right within the CRM, giving you the information you need to serve them best. Zillow also offers afree mobile app这使您可以回应潜在客户并在旅途中经营业务。

Its productivity features include tasks, custom notes, and reminders. If you use the Zillow CRM, you’ll be the only agent prospective home buyers see on your property listing, eliminating competition. One potential drawback is that this tool is connected only to Zillow and no other residential real estate websites.

价钱: Free

3.AgileCRM

Though AgileCRM is not marketed specifically to realtors, there are several features that realtors can benefit from. With unlimited document storage, task management, document tracking, and appointment setting, this system is ideal for small teams that want to work out of one collaborative tool (the platform is free for up to 10 users).

With AgileCRM, you can track your leads based on where they are in the sales process, giving you maximum visibility for your pipeline.

您还可以在一个平台中跟踪您的销售，营销和服务工作，从而使您可以从潜在买家与您联系的那一刻起创造一致的客户体验。该软件工具bob电竞官方下载与社交媒体网络，HelpDesk解决方案（例如Zendesk）以及Gmail和Google Drive等生产力应用程序集成。

价钱:自由;$8.99/user/month (Starter); $29.99/user/month (Regular); $47.99/user/month (Enterprise)

4。Streak CRM for Real Estate

您是Google Workspace传教士吗？如果是这样，条纹可能是您的正确CRM。此工具可帮助您跟踪Gmail收件箱中的交易。通过在现有收件箱中管理联系人而无需切换系统来节省时间。

You can use this CRM directly on your Chrome browser, shortening onboarding significantly by removing the adoption phase. Simply install the免费扩展而且，您准备将工具与Google应用程序一起使用。

免费和独奏版本具有强大的功能，例如管道管理，电子邮件跟踪，自动电子邮件分类，任务和提醒。Pro和Enterprise版本提供了更高级的功能，例如报告和对条纹API的访问。

价钱:自由;$ 15/用户/月（独奏）;$ 49/用户/月（Pro）;$ 129/用户/月（企业）

5。apptivo

Apptivo,你可以访问你的联系备用ion, project management tools, invoicing systems, and email campaigns in one place. Apptivo allows you to access client data from anywhere and create powerful automation rules that save your and your client’s time.

其他功能包括管理库存，创建工作单以及将销售领土分配给代理商的能力。您还可以创建自动将潜在客户和客户分配给您的代表的分配规则。

Apptivo与可能已经在您的技术堆栈中的工具集成在一起，包括Google Workspace，Slack，QuickBooks，PayPal，Office 365，RingCentral和Dropbox。这使您可以在一个地方管理所有内容，而无需从应用程序到应用程序。

价钱:$ 10/用户/月（Lite）;$ 12/用户/月（溢价）

6.Bitrix24

Bitrix24 offers advanced multimedia features within a free CRM interface. Realtors can communicate directly with leads and clients through live video chat, social media messenger, call back forms, and phone-in chat. Bitrix24 also has pipeline management tools that offer full project visibility, helping you keep deadlines in check.

With its sales funnel automation capability, you can remove the manual work from managing your pipeline. Another great feature is the ability to track your marketing expenses and calculate return-on-investment without needing to install another tool (available in the CRM+ special plan and Standard business plan).

You can access this CRM from your web browser, phone, or desktop.

价钱:自由;$19/month (Start+); $55/month (CRM+); $79/month (Standard Business Plan); $159/month (Professional Business Plan)

7.联系

联系is a Compass-backed CRM specifically built for real estate agents. The platform facilitates the lead qualification process, helping you build personalized, automated campaigns for leads no matter where they are in the funnel. Additionally, you can save time with its drag-and-drop pipeline management tool and workflow automation program.

联系方式还具有令人印象深刻的推荐功能，可帮助您保持与过去的客户的自然联系，以鼓励推荐并保持管道强大。它与Office 365和Google Workspace集成在一起，使您可以将电子邮件和通信历史记录同步到应用程序中。

价钱:$69/month (Professional); $119/month (Accelerator)

8。Wise Agent

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Wise Agent是房地产经纪人的强大的多合一CRM。Wise Agent为所有客户信息提供无缝交易管理，高级自动化，时间管理工具和中央数据库，可以帮助您在一个地方管理业务的每个领域。

使用Wise Agent，您可以在网站上创建优化的着陆页，自动化潜在客户分类和联系分配，并将所有对话集成到统一的界面中。您也可以使用它方便的WordPress插件在您的网站上创建铅捕获表格。

价钱:$29/month; $299/year; Custom

9。管道

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Pipedrive旨在简化用户的CRM体验。该工具通过创建自定义的管道来使销售视觉，以便您可以准确查看销售过程中所有交易的位置。

Notable features include reminders, Google Calendar syncing, and task automation. Its visual sales pipeline also allows you to update contact data, create new deals, and take a sale from start to finish in one intuitive, drag-and-drop interface.

Pipedrive还提供了一个移动应用程序，并与流行的第三方系统（包括Asana，Trello和Slack）集成在一起。

价钱:$12.50/user/month (Essential); $24.90/user/month (Advanced); $49.90/user/month (Professional); $99/user/month (Enterprise)

10。Propertybase

Propertybase is an end-to-end real estate platform with integrated CRM, marketing, and Internet Data Display (IDX) website software. With their CRM, you can manage listings on real estate websites and create automated ad campaigns on social media sites, so that your properties get seen by the right buyer at the right time. It also integrates with major MLSs and allows you to syndicate listings on real estate portals.

这种功能强大的CRM使您可以自动化日常任务并在一个地方监督操作数据，因此您和您的团队可以专注于出售房屋。

With Propertybase, you are also able to create visually stunning websites that are directly connected to your CRM, meaning you never miss a lead.

价钱:Contact Propertybase for pricing

11.Zendesk卖出(also known as Base CRM)

Zendesk卖出有助于团队提高生产率和管道可见性。该工具允许拥有不同市场代理商的房地产团队保持沟通。它的功能包括电子邮件跟踪，电子邮件自动化，点击呼叫功能，通话记录工具，销售脚本和自动潜在客户通过其他们的自动搜索抵达tool. This last feature is ideal for commercial real estate agents who need to connect with key stakeholders in other businesses. Reach compiles a list of prospects based on company size, title, and industry.

Zendesk Sell还提供漏斗跟踪和强大的分析，因此您的代理商知道他们的时间最好花在哪里。

价钱:$19/user/month (Sell Team); $49/user/month (Sell Professional); $99/user/month (Sell Enterprise)

12.Zoho

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Zoho CRM允许代理商与客户联系，无论他们身在何处。通过与实时聊天软件，电子邮件和社交媒体集成，您可以在任何时候bob电竞官方下载与您的企业互动的任何时间来设置实时通知，以了解众所周知。实时报告和见解可确保您的触手可及的最新数据，无论您的位置如何。

其他功能包括能够自动化工作流程，管理联系人并管理各个阶段的交易的能力。您还可以为您的房地产经纪人建立销售流程，以便潜在的买家无论与之合作的团队成员如何获得一致的经验。

价钱:$ 12/用户/月（标准）;$ 20/用户/月（专业）;$ 35/用户/月（企业）;$ 45/用户/月（终极）

13.真正的极客

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Real Geeks CRM为房地产企业提供自动支持。当引线进入系统时，可以通过电子邮件和移动设备通知代理，从而可以立即进行跟进。管理人员还可以跟踪代理的问责制和生产力，以获得最佳的绩效和培训机会。

借助Real Geeks，您还可以为您的房地产业务创建IDX网站，而无需从头开始编码。使用此网站创建功能，您可以列出目标地理区域的属性，为每个代理创建着陆页，并为潜在的房屋卖家创建房屋估值着陆页。通过网站出现的所有潜在客户将自动以联系方式输入您的CRM。

价钱:Contact Real Geeks for pricing

14.金

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金is a real estate platform dedicated to helping agents stay engaged with their clients and customers. With CINC, agents can manage the entire sales process, from lead generation to client retention. Notable features include comprehensive pipeline views, team management tools, and lead nurturing capabilities.

像真正的极客一样，CINC允许您创建一个IDX网站，其中包括您的属性列表并将这些清单分发给其他房地产网站。您还可以在其移动应用程序CINC代理中创建任务和提醒。他们还提供开放式房屋，该应用程序使您可以在开放式房屋期间收集潜在购房者的联系信息。

价钱:联系CINC的价格

15。Market Leader

市场领导者为房地产经纪人和团队提供了简化销售过程的工具。

他们的代理工具帮助您产生潜在客户，并将其变成终身客户。

Market Leader also offers robust product support and training courses to help agents get the most out of the platform.

其他功能包括自动文本和电子邮件警报，向客户的自动列表警报以及营销自动化工具。您还可以创建IDX网站，这将使您能够在网站上列出属性并直接捕获潜在客户。

价钱:联系市场负责人的定价

16。Top Producer

Top Producer CRM is a real estate-focused platform that puts your entire sales pipeline in the palm of your hand. Manage incoming inquiries, nurture leads, and sync all of your contact information from one easy-to-use mobile interface.

This tool also allows you to carry out email marketing campaigns, manage transactions, create email templates, and share Market Snapshot® reports with prospective home buyers. It also allows you to list homes on your site with the latest MLS data and allows prospects to see a street view of the property.

价钱:$ 45/用户/月（入门）;$ 75/用户/月（专业）;$ 85/用户/月（高级）

17.Rethink CRM

Rethink CRM是一种专为房地产经纪人和商业房地产专业人员而设计的强大工具。Rethink CRM可帮助用户跟踪和管理客户管道的各个方面，并具有支持租户管理，资本市场和开发项目的功能。

您还可以自动化任务，直接从此CRM接触潜在客户，并记录电话和电子邮件，以免与客户进行任何沟通。您还可以在单​​击按钮的情况下找到客户的属性，并在单击按钮中发送属性预告片。最后一个功能特别有用因为它可以简化属性查找和俯仰过程。

价钱:Contact Rethink CRM for pricing

18.跟进老板

后续老板是一个房地产CRM，旨在将每个代理商变成最佳表现。值得注意的功能包括用于电子邮件，入站和出站呼叫管理的自动点，以及一个流线型界面中的自动文本消息传递。

跟进老板’s lead providers include Zillow and Realtor.com, which are natively integrated into the platform, as well as Homes.com. You can also integrate with useful third-party tools such as Showcase IDX, which is an IDX plugin, and RealSavvy, which is a software tool for creating IDX websites.

价钱:$69/user/month (Grow); $499/month for 10 users (Pro); $1,000/month for 30 users (Platform)

19。Realvolve

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Realvolve helps real estate teams create smart workflows for internal and client-facing tasks. With Realvolve, users are able to track all contact and property listing information in one place, with the ability to sync across calendars and communication platforms.

This CRM allows you to synchronize your contacts, meetings, and tasks with Google Workspace and calculate net commissions on each sale. Another handy feature is the ability to send email, text, and social media messages to contacts directly from the CRM.

价钱:$ 49/用户/月（Pro）;$238/month for 5 users (Pro+); $392/month for 10 users (Team); Custom

20。IXACT Contact

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IXACT Contact is a real estate CRM and marketing automation solution that acts like an assistant, helping agents and teams organize critical business information.

New users are offered a concierge setup service, helping you migrate your existing data from documents and spreadsheets into their easy-to-manage database.

Its main feature is contact management and lead nurturing. With IXACT, you can send personalized mass texts and set up automated reminders for keeping in touch with current clients. You can also capture leads from websites such as Zillow, manage your property listings, and track commissions.

价钱:每月$ 33

21。Realtyjuggler

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Realtyjuggleris a real estate CRM focused on simplicity and organization. Designed to be easy to learn and use, RealtyJuggler builds daily to-do lists for agents based on CRM data. The tool can be used for everything from lead qualification to automated email campaigns.

这是此列表中最具成本效益的选择之一，可让您在不需要投资数千美元的情况下测试一年的全尺度CRM。借助此工具，您可以管理租赁属性的所有方面，跟踪佣金，通过房地产计算器符合潜在客户的资格以及创建任务计划。

价钱:$179/year

22。Close

CLOSS是一个强大的CRM，具有内置的销售自动化。最吸引房地产专业人员的功能包括双向电子邮件同步，内置呼叫和SMS以及全面的搜索功能，因此您和您的团队将不必再次寻找潜在客户信息。

另一个特别有用的工具是应用内变焦integration, allowing you to host Zoom meetings directly on the CRM. The recording will be added automatically to your contact’s card for easy access in the future.

价钱:$21.25/user/month (Starter); $55.25/user/month (Basic); $80.75/user/month (Professional); $123.25/user/month (Business)

23.Nutshell

Nutshell CRM is a customizable platform that reduces time-wasting tasks for you and your fellow agents. With contact management, Gmail integration, and sales automation capabilities, this CRM is designed to save you time and expedite the sales process.

它最有用的工具包括自动化的电子邮件序列，一键式手机拨号和录制以及渠道和活动报告，让您知道您的业务情况。如果您同时处理商业和住宅房地产，也可以拥有多个销售管道。如果您为拥有不同购买阶段和流程的不同客户服务，这也可能是一个有用的工具。

价钱:$19/user/month (Starter); $35/user/month (Pro)

24.不那么烦人的CRM

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不太烦人的CRM设计出了小型企业的设计。该平台旨在非常易于使用，并为团队学习，并提供无聊的联系管理。

They also offer customizable real estate features, including pipelines for tracking sellers and buyers and straightforward reporting.

您还可以将整个团队的所有活动和任务保留在一个日历中，从而简化从代理到代理的通信，并减少内部项目的摩擦。不那么烦人的CRM还可以限制对某些数据和工具的访问，以便您的团队只能专注于他们需要关注的内容。

价钱:$15 per user per month

25.LionDesk

Liondesk是房地产专业人员的集成CRM平台。该工具通过在一个易于搜索的平台中跟踪您的电子邮件，电话和消息来使客户管理变得轻而易举。

You can also create shortcodes that can be used on signage and other materials, allowing leads to quickly contact you from any location. You can build multi-channel campaigns, remind yourself of important tasks, and create Facebook ads easily. The tool integrates with Zillow, Realtor.com, and Ylopo.

价钱:$21/month (Starter); $42/month (Pro+); $83/month (Elite)

26.Freshworks CRM

尽管不针对房地产行业，但Freshworks提供了一个简单的平台，非常适合想要直接联系管理而无需混乱界面的房地产专业人员。

该平台包含诸如铅评分和内置电话系统之类的功能，因此您可以将所有铅通信都放在一个地方。您还可以添加自定义字段，创建自定义销售活动，并在直观的拖放界面中管理销售管道。

价钱:$ 29/用户/月（增长）;$ 69/用户/月（Pro）;$ 125/用户/月（企业）

27。有见识

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有见识helps real estate teams build personalized experiences for their clients. With features such as lead tracking, lead routing, and bulk email tools, you and your team can work smarter, not harder, to connect with more leads.

This tool offers a powerful workflow automation feature that allows you to schedule emails, create tasks, update records, and send alerts to yourself based on the parameters you set. You can also create detailed dashboards to track close rates and see your real estate business’s performance over time.

价钱:$29/user/month (Plus); $49/user/month (Professional); $99/user/month (Enterprise)

28。NetHunt CRM

NetHunt CRM is specifically created for real estate agents and agencies. This tool integrates seamlessly with Google Workspace, allowing you to close deals, manage contacts, and organize buyer profiles directly in your Gmail web app.

You can also keep all of the client’s data within your Gmail account, giving you access to critical documents and previous conversations so that you don’t lose track of any details. You can also create email templates that make it effortless and easy to communicate with clients.

价钱:$ 24/用户/月（基本）;$ 48/用户/月（业务）;$ 99/用户/月（高级）

29.形状

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Shape CRM是一个强大的房地产CRM，具有简单，干净的界面，用于管理联系和交易。它使您可以自动化电子邮件，给客户和联系人发短信，并将工具与MLS列表同步，并收集客户的评论和反馈。

You can also dial clients directly from the tool and prioritize leads based on activity or pre-qualifying parameters. Shape CRM integrates with Google Workspace, Outlook, and MailChimp so that you can do all that you need to do in one convenient place.

价钱:$99/user/month

30.RealPage IMS

RealPage Investor Management Services (IMS) CRM is designed specifically for commercial real estate agencies. You can manage contacts, send bulk emails, and create dynamic contact lists that automatically update based on segmentation criteria.

它还提供投资者的参与和管理工具，使您可以在其独特的投资者仪表板上看到他们的活动，偏好和投资组合。您还可以创建关键的属性洞察报告，以便您可以查看您的财产和资产如何产生收入和额外费用。

价钱:Contact RealPage for pricing

These are the best CRMs for real estate businesses, making it easier than ever to streamline your sales pipeline and sell more homes and properties.

Use a CRM to Grow Your Real Estate Business

管理房地产业务并非易事。一长串的物业清单，广阔的房地产清单组合以及大量的联系人会感到不知所措。但这就是房地产CRM进入的地方。通过使用CRM，您可以改善客户沟通，同时使您和团队更快，更轻松地使销售流程更加容易。

Editor's note: This post was originally published in September 2020 and has been updated for comprehensiveness.