考虑到销售职业,但想要推动传统销售代表角色限制的东西吗?输入,销售分析师。它是销售业务少于向客户出售产品或服务的角色,而更多地将下一步和解决方案销售给您的内部销售团队。

The result? A career and career path that draws heavily on your ability to think critically, analyze complex data, and communicate your results clearly to peers and executives.

让我们深入了解销售分析师的职业轨迹以及您在每个阶段都能赚钱的东西。最后,我们将研究现实生活中的销售分析师职位描述,因此您知道在开始下一步狩猎时会发生什么。

立即下载:免费销售面试和招聘模板

Sales Analyst Career Path

1. Sales Analyst

A sales analyst’s job is to increase sales and revenue for a company. This is achieved by running competitive analysis, conducting forecasting, and making recommendations on how the sales, marketing, and other teams should move forward.

销售分析师甚至可能与营销团队协调如何开展成功活动,或与供应链团队合作以使生产或库存顺利进行。

While there are no specific education requirements you’ll see across the board, a bachelor’s degree in statistics, math, market research, or computer science is a plus — and a master’s degree in a related field can increase pay and make promotions more accessible.

2.高级销售分析师

您职业生涯增长的下一步是作为高级销售分析师。它通常也意味着薪水 - 有一个平均年薪为79,347美元。职责类似于销售分析师的职责,但可能要求更高级的数据收集,统计软件使用以及将复杂数据转换为易于消化的演示,图形或报告。bob电竞官方下载

这个角色也可能是面向客户或面向管理的角色,分享了整个分析师团队的结果。许多高级销售分析师职位要求或强烈希望获得市场研究硕士学位或相关领域的硕士学位,但是认证可能是提高简历的宝贵方法。国际市场研究与分析研究所提供了认证市场研究专业人员(CMRP)考试值得研究。

3. Financial Analyst

预测,长期财务计划以及运营和财务报告只是您将在这个职位上磨练的一些技能。听起来可能与销售分析师的职位相似,但是它要求您专注于一个领域并掌握它。

您分析业务智能结果(BI)应用程序的能力查找器,Tableau, orQlik在谈论您的经验创建数据模型时,将为您提供一条腿。预测提高团队或业务效率,业务计划和人员配备要求将扩大您在传统销售分析师之外的范围。

具有更高的专业知识的薪水更高。财务分析师的平均基本工资为每年$ 70,809

4.国家客户经理

如果您准备面对新的挑战,您可能会最终跳到国家account manager。在这个角色中,您将作为客户关系的联络人,传达销售和营销信息并协助管理帐户的管理。

Outlining sales goals, defining budgets, and setting margin targets are tasks you’d oversee. You’d also likely provide monthly or quarterly sales overviews outlining wins and challenges the account faced over that period of time.

您可能还可以直接与法律团队合作,以制定提案和其他合同计划。最后,为现有帐户增加价值将是角色的重要组成部分。

无论是为客户开发促销材料还是为客户提供理想的服务还是计划,寻找将其保留为客户的新方法是这种角色的主要重点。好消息?bob官网官方网站国家客户经理的平均年度基础薪酬增加到95000美元。

5. Sales Operations Manager

A销售运营经理仍然在很大程度上依赖您使用BI软件,分析数据并解释将推动战略决策的结果的能力。bob电竞官方下载但是,您的重点不是面向客户,而是在内部支持销售团队的前线。

You should expect to need expert-level Excel and SQL knowledge, have experience solving complex business problems, and maybe even have an M.B.A.. The average base pay for a sales operations manager is$ 97,370annually.

6.财务总监

Once you’ve proven your ability to manage the financial health of a sales team, you might be ready to take on more responsibility as a finance director. In this role, you’ll be responsible for your company’s overall financial well-being. Both operational and strategic, you’ll put your forecasting skills to use creating a financial roadmap for the business.

You should have demonstrated experience analyzing and communicating complex financial information and be familiar with the software your company uses. Show your history of reporting, creating strategies, and communicating results in a concise, jargon-free way. The national salary average for a finance director is$ 136,475

7.销售业务总监

As director of sales operations, you’ll work with many of the analysts and other previous roles we’ve discussed to identify an overall strategic vision and roadmap for the sales organization at your company.

你会likely develop关键绩效指标为了使您的销售人员打击,与销售领导者会面,讨论挑战和前进的方向,并倾听分析师的措施,以确定行业中的战略步骤。

你会lean heavily on your analytical background to understand the information presented to you. And at this stage in your career, you have at least 10 years of experience and a proven track record in the business. Base pay for this position averages in at$ 132,132每年。

可以要求销售分析师跨销售,营销甚至供应链部门工作。预测可能是角色的关键部分,您应该表现出出色的沟通能力。

For example, you might consider sharing a time when you condensed complex or technical information into a palatable and easy-to-understand presentation -- and make sure to mention how you measured success.

您应该愿意与高管分享结果,并证明不仅可以诊断问题,而且还实施解决方案的能力。具有统计或预测性建模经验或课堂工作吗?请务必提及。并强调Excel,需求施法者,网套件或其他统计软件的任何经验。bob电竞官方下载

如果您像我一样,您可以通过在现实世界中看到事物来学习最好的。因此,以下是一些销售分析师职位及以上职位的实际工作描述。

销售分析师职位描述Example

sales-Analyst-job-description-example-orcore图像来源:Encore访问

Sales Reporting Analyst Job Description Examplesales-reporting-analyst-job-description图像来源:HubSpot

Financial Analyst Job Description Example

financial-analyst-job-description图像来源:HubSpot

销售操作分析师职位描述示例

销售 - 操作 - 分析师 - 乔布描述图像来源:HubSpot

那么,您认为销售分析师角色适合您吗?如果是这样,请开始您的行业知识ultimate guide to strategic planning for perfect sales operations

编者注:该帖子最初发表在June 6, 2019and has been updated for comprehensiveness.

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Originally published Dec 1, 2020 3:45:00 PM, updated December 02 2020

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