6个销售电子邮件错误新代表总是在头100天犯

This blog publishes new content about email all the time. And for good reason -- it’s a huge challenge to write and send effective sales emails.

For new salespeople, it’s even harder. New reps don’t have much (or any) experience with what works and what falls flat.

In addition, they’re usually still familiarizing themselves with their company’s buyer personas and sales process.

The good news? If you’re aware of the potential pitfalls, you can avoid them. Those in their first sales job should steer clear of the sixcommon email mistakes(and even if you’re a seasoned vet, use this list as a refresher).

1）发送太多电子邮件

Brand-new reps often assume sales is a numbers game. In an attempt to meet their quota, they’ll email as many prospects per day as they can.

但是，正如经验丰富的销售人员所知道的那样，喷雾和呈现方法无效。它优先考虑数量而不是质量 - 这意味着代表并没有花费适当的时间来研究买家和个性化外展活动。结果，许多人不合适。

Those who are probably won’t respond, as people are rarely compelled to answer unpersonalized, generic messages. As a result, salespeople will create a bad name for themselves and their companies among prospects who could have become very happy customers. It’s a lose-lose situation.

新的代表不应发出大规模电子邮件，而是应该专注于学习组织的买家角色，进行有效的研究，提高其勘探技能和编写个性化信息。

2) Not Sending Enough Emails

一些代表在相反的问题上挣扎：在每一个消息上花费太长时间。最近，一个新的SDR告诉我，她花了大约30分钟的时间来研究每个潜在客户。对于拥有数量有限的买家的行业，可能需要这种准备水平。但是，大多数在每封电子邮件上花费这么长时间的代表都不会达到必要的活动水平来满足其配额。

Salespeople must strike a balance between too much research and not enough. At a minimum, they should look up the company’s recent announcements, browse its website, and check out their prospect’s social media profiles. However, reps probably shouldn’t read four of their prospect’s blog posts or go deep into their Twitter archives. If the relationship moves forward, salespeople can do more homework -- but it’s usually not scalable or efficient to invest a ton of time in every prospect they reach out to.

3) Writing Out Their Sales Pitch

制作引人入胜的简洁电子邮件是一门艺术，甚至经验丰富的代表都很难掌握，因此新销售人员经常为此而苦苦挣扎并不奇怪。

Many fall into the trap of describing their product’s bells and whistles rather than focusing on their prospect’s challenges and objectives.

Buyers don’t typically respond well to sales pitches from strangers. To get responses, new reps must learn to write messages that speak to their prospect’s point-of-view.

4) Giving Up After One or Two Emails

Salespeople who have been around the block recognize the importance of following up. After all,80％的销售需要五次打击才能关闭- 因此，如果您首先不成功，则应尝试，尝试，尝试并重试。

但是，一次随访后，有44％的销售人员放弃了。新的代表可能会在这个营地。如果您没有太多经验，那么潜在客户的沉默会感觉就像是拒绝。

一旦销售人员了解了Pushy和Cleasant Gersistent之间的区别，他们就不太可能让一些未解决的电子邮件阻止它们。

5）过于机器人写作

新手代表通常会使用五美元的单词来假设，正式的语气会使它们看起来更聪明，更可信。但是通常，这种策略使销售人员听起来很僵硬又不自然，这并不能帮助他们证明自己的个性或使他们的前景放松。另外，study from Princeton Universityfound people who use overly complex words actually appear less intelligent.

除非销售人员在保守的行业工作或与更传统的前景联系，否则他们应该假装自己写信给朋友。他们的电子邮件自然会听起来更放松和友好，向买家展示了另一端的真实人。

6）有一个丑陋的电子邮件签名

简单，设计良好的电子邮件签名很少，而且在新的销售人员之间，它们甚至更稀少。不幸的是，很容易拧紧电子邮件签名。代表可能会忽略关键信息，例如他们的手机号码或与其社交媒体资料的链接。同时，它们可能包含值得脸部的详细信息，例如其电子邮件地址或传真号码。

但是，最大的错误之一新代表对他们的电子邮件签名承担？选择一个令人讨厌的字体，配色方案，图像或报价-- or worse, all of the above.

新的销售人员需要建立他们的信誉。拥有干净，专业的电子邮件签名很容易获胜。

（用自己的快速获胜HubSpot的免费电子邮件签名生成器）

While nothing beats personal experience, new reps can cut down on their learning curve by browsing sales email templates, checking out best practices, and asking veteran reps for feedback on their messages. The sooner salespeople begin crafting effective emails, the sooner they’ll start meeting quota.