When you or an employee at your company begin creating a new piece of content, updating your product’s or service’s features, or developing a campaign, what steps are taken?
我敢打赌，您所做的第一件事是思考您的受众 - 他们是谁，挑战的外观以及他们如何从您的产品或服务中受益。
When you know your audience, you can ensure the items you sell and the content you produce consistently resonate with them — and, as a result, boost conversions and improve customer loyalty.
In this article, you’ll learn about the importance of knowing your audience and how doing so will help you convert more leads into paying customers as well as improve your customer retention rates.
Why is it important to know your audience?
无论您担任哪个职位或您在公司的团队，都知道您的受众是有益的。bob全站app通过了解这些人是谁，您可以根据他们的需求来定制内容，提供他们正在寻求的特定类型的服务和支持，并确保您的产品或服务将解决他们所经历的任何挑战。
当您了解听众时，您所做的一切将更有可能与您的成功和客户最重要的人共鸣。这就是您在观众与企业之间建立牢固，长期关系的方式，以及随着时间的推移的品牌忠诚度和倡导感。
现在，让我们看一些了解听众的方法。
How to Know Your Audience
- 查看任何当前数据和分析
- Look to previous successes among your audience
- Create buyer personas
- Conduct surveys
- 密切关注您的竞争对手
- Monitor audience feedback, comments, and engagements
- 尝试您的产品和服务的内容和更新
1.查看任何当前数据和分析。
在更深层次的了解中了解您的受众时，首先要查看有关您已经收集的有关此组的任何当前数据。这包括您公司从事业务以来对客户进行的所有相关分析。bob全站app
例如，也许您已经与真正的客户举行了一个焦点小组，他们分享了他们对您的产品或服务的感受。这为您提供了从更深层次了解观众学习的起点 - 您已经对他们所经历的真正痛苦点和挑战有所了解以及他们从产品或服务中所需的东西有所了解。
From there, consider the other types of audience-related information you’re missing and need to obtain. For example, maybe you create and管理调查for your audience members to get answers to much more specific product or service-related questions you have for them.
2.寻找以前的听众中的成功。
When researching your audience, don’t neglect what’s currently working for your audience in terms of your products, services, customer support, and marketing efforts.
This valuable information tells you about your audiences’ continued need for your product or service and why they’re already enjoying their interactions with your business (e.g. your product development, customer support, marketing, and more). As your business grows and product or service evolves, refer to these successes when making decisions that impact your audience to ensure they’re beneficial and necessary.
3.创建买方角色。
Next,创建买家角色if you don’t already have them. With buyer personas, you’ll be able to understand the needs and wants of your audience and customers. They’ll guide your product or service development and allow you to market to your specific audience more effectively.
As a result of创建买方角色，您将能够更好地理解您的听众成员需要您的产品或服务的广泛原因，如何定位和转换它们以及与他们建立持久的关系。此外，买方角色可以帮助您的整个业务 - 跨团队和跨功能 - 专注于目标受众，因此您有更大的机会与他们联系和联系。
4. Conduct surveys.
Another way to get to know your audience on a deeper level is throughsurveys。Surveys are effective for getting very specific answers to questions you have for your audience about your products or services, marketing efforts, customer support, and more.
通过调查，您可以向听众询问一般性陈述和有关他们想要和需要的内容，他们已经喜欢的工作以及他们建议您从事的工作（以及原因）的具体细节。调查也很棒，因为您可以选择使它们匿名，这通常会激励参与者完全诚实 - 意思是您获得了重要的数据和结果。
A simple way to do this is with the help of acustomer feedback and survey softwarelike the one HubSpot offers. This type of system streamlines the processes of creating and administeringcustomer feedback forms并进行调查，然后在一个位置收集和组织他们的结果 - 无论您是要管理表格和调查loyalty，，，，satisfaction， 或者支持和经验。
5.密切关注您的竞争对手。
在业务的各个方面，请注意竞争对手对您的成功很重要。这使您能够了解竞争对手的状况，表现不佳，他们如何针对您分享的受众以及这些受众成员是什么，也没有回应。这将帮助您确定如何以有效的方式吸引观众，这也是您企业所独有的，同时为您节省了时间。
6.监视受众反馈，评论和参与。
When you monitor a person’s actions and tendencies over time, you learn a lot about what they do and don’t like, what their habits consist of, where and how they seek support, and more — and your audience members are no exception.
Monitor audience feedback over time through feedback, surveys and forms, as well as their comments and engagements on your blog, customer support channels,社区网页和论坛，，，，and social media profiles. This will tell you which positive and negative experiences many of them are consistently having so you can resolve the largest issues immediately and maintain the things that are working well for your audience.
笔记：可以借助social monitoring and tracking software。
7.尝试您的产品和服务的内容和更新。
最后，不要害怕尝试您的内容和更新您的产品和服务，以更好地了解您的受众。在听众中测试新想法是确定您的业务是否有效发展的好方法with你的听众是你成长和create new product or service offerings and features.
For example, maybe your marketing team pitches a plan to reach your audience via an entirely new medium or engineers have plans to update features within your current product or service. If you think these plans are feasible and worth giving a try, go ahead and see how your audience reacts to these changes.
Who knows? You and your team may be onto something that helps you resonate with your audience even more than you already do — and improve retention rates. Or maybe, you learn something simply doesn’t work for your audience, and now you can avoid investing in similar changes in the future.
Get to Know Your Audience
Getting to know your audience isn’t always a simple process, but it’s a necessary one. This is how you’ll ensure you’re sharing content that resonates with your audience as well as creating products or services that your buyer personas and target customers want to buy.
It will also help you convert these audience members into long-term, paying customers who will become loyal advocates of your brand. So, start working through these steps to getting to know your audience better and begin reaching the people who matter most to your success and impact your bottom line.
