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Today's consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own.

Moreover, rather than talking to one of your sales reps, they're more likely to ask for referrals from members of their networks or read online reviews.

With this in mind, have you adapted your marketing strategy to complement the way today's consumers research, shop, and buy?

为此，您必须深入了解您的买家是谁，您的特定市场以及影响目标受众成员的购买决策和行为的原因。

输入：市场研究。

→立即下载：市场研究模板[免费套件]

无论您是新手研究，本指南都将为您提供蓝图，以对您的市场，目标受众，竞争等进行彻底研究。

What is market research?

Market researchis the process of gathering information about your business's买家角色, target audience, and customers to determine how viable and successful your product or service would be, and/or is, among these people.

Why do market research?

Market research allows you to meet your buyer where they are. As our world (both digital and analog) becomes louder and demands more and more of our attention, this proves invaluable. By understanding your buyer's problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.

Market research also provides insight into awidevariety of things that impact your bottom line including:

  • Where your target audience and current customers conduct their product or service research</