18个进行市场研究的工bob体育苹果系统下载安装具和资源

We are creatures of habit, especially when it comes to buying behavior. We know the location of our favorite products in the store, and we trust that they'll work year after year. According to麦肯锡, nearly 3 out of 4 Americans stick with the same brand — and 8 out of 10 stay with the same retailer.

人们不喜欢改变。这是一场让某人转向未知品牌的战斗，尤其是在危机时期。

当客户想推出新产品，进入另一个市场或开设新商店地点时，赔率会与他们堆叠在一起。众所周知，大多数产品的发布注定要失败 - 这是因为它们这样做。

在某种程度上，我们可以指责缺乏研究，为什么有这么多不成功的产品发布和不想像的新功能。创始人和品牌经理“知道”这将是成功的 - 他们以自己的直觉而不是事实运行。（正是这种本能导致克洛尔释放Touch of Yogurt Shampoo，有些人认为这是早餐食品的选择。）

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch.

如果您对失败的高昂成本敏感，并且需要收集事实和意见以预测您的新产品，功能或位置是否会成功，请先使用这些工具和资源投资于市场研究。bob体育苹果系统下载安装

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有用的市场研究工具和资源bob体育苹果系统下载安装

1.使用Google研究工具思考

Wish you had information on your product’s likelihood of success? Think With Google's marketing research tools offer interesting insights on whether anyone is looking for your product (Google Trends), which markets to launch to (市场查找器），以及随着几个月和季节过去的零售类别的上升（零售类别上升）。

如果您想通过YouTube推销产品，那就Find My Audience工具使您可以研究潜在的观众感兴趣的内容以及在品牌YouTube频道中应讨论的内容。

价钱: Free

2.Census Bureau

The Census Bureau offers a free resource for searching U.S. census data. You can filter by age, income, year, and location. You can also use some of its shortcuts to access visualizations of the data, allowing you to see potential target markets across the country.

使用此工具的最佳方法之一是找到NAICS为您的业务代码，然后访问Tables工具，然后单击侧边栏上的过滤器并搜索您的行业。轻松了解目标行业最受欢迎的地方或市场过饱和的地方。另一个有用的工具是人口普查局商业和经济数据，您还可以根据行业定位预制表。

价钱: Free

3.做我的角色

使我的角色是一个专有工具，可让您创建一个buyer personafor your potential new product. Defining who might benefit from your product is key to marketing it in an effective way. In this tool, you pick a name for the persona, choose their age, identify their career characteristics, and identify their challenges, allowing you to pinpoint both demographic and psychographic information.

该工具最适合B2B产品发布，因为您将提示您记录买方角色的职业目标和特定角色的挑战。因此，理想情况下，您的产品将在工作场所为他们解决问题，或帮助他们的公司实现收入目标。bob全站app

价钱: Free

4.Tableau

Tableauis a business intelligence suite of products that allows you to “connect to virtually any data source.” But the data isn’t presented in unreadable tables. Rather, Tableau helps you visualize this data in a way that helps you glean insights, appeal to external stakeholders, and communicate the feasibility of your product to potential investors.

您可以看到从热带气候区域的玉米生产到北美办公产品销售的任何数据。借助Tableau的工具，您可以将其视为颗粒状，也可以一般希望进入潜在的市场和供应商区域。

价钱:$12/user/month (Tableau Viewer); $35/user/month (Tableau Explorer); $70/user/month (Tableau Creator)

5。Statista

Statista是一个数据可视化网站，可从网络上获取知名报告中的数据，并使其对研究人员，营销人员和产品创建者的易于消化，就像您一样。

It helps you find even the most specific data relating to your industry. Are you planning on launching a new video game and want to know how many hours people spend playing video games? There’s a图表为了那个原因。

One neat aspect of using Statista is that the same chart is updated as the years pass. Say that you want to allude to the美容市场的价值在您的建议中。如果您的投资者从现在开始访问同一张图，它将反映更新的数字，因为Statista总是发现最新的研究以更新其可视化。（请注意，Statista不会进行原始研究。）

价钱:自由;每月39美元（年度计费）；$ 1,950（一次性30天访问）

6。Claritas mybestegment

Claritas mybestegment为产品研究人员提供了了解该地区人口统计信息以及该地区居民的生活方式习惯的工具。通过找出一部分人口所做的事情 - 无需外出调查 - 您可以发现哪些领域最能接受运动或发射，竞争对手在附近，哪些生活方式趋势已经发生了变化或在上升。

A snapshot of an audience segment gives you basic information on their household income, lifestyle traits, employment levels, and education levels. If you want more specific data relating to these topics, you’ll have tocontact Claritas’ sales team成为客户。

价钱： 自由;价钱available on request

7。SurveyMonkey

SurveyMonKey是一个强大的工具，可用于创建深度市场研究调查这将帮助您了解您的市场和消费者的偏好。

借助此工具，您可以创建针对性的特定于特定特定的调查，以帮助您收集与产品有关的答案。虽然使用数据源可以为您提供目标受众和市场的一般概述，但SurveyMonKey可以帮助您从真正的消费者那里获得更多的颗粒状见解。

SurveyMonkey offers dedicated市场研究解决方案和服务，包括全球调查小组，用于国际研究的调查翻译服务以及报告仪表板选项，可让您轻松解析结果。

价钱:免费，$ 32/月（优势年度），每月99美元（总理年度），每月99美元（标准月）;$ 25/用户/月（团队优势，最少3个用户），75美元/用户/月（团队总理，最少3个用户），企业（定价联系）

8。typeform

Like SurveyMonkey, Typeform allows you to run research surveys to get direct answers from your target consumers. It’s an easy-to-use, mobile-optimized form-builder that's great for market research.

TypeForm的区别因素是它一次向观众显示一个表单字段。在其模板中，它鼓励了一种更加随意的方法（例如市场研究调查模板）。这使其更适合针对年轻人群的产品发布。如果您要针对成熟的公司的C套件高管，请考虑使用更正式的选择，例如SurveyMonKey或在问题中保持语调更正式。

您可以创建各种各样的问题类型，包括多项选择问题，简短形式的问题和评级量表问题。其他功能包括能够回忆以前问题的答案并创建逻辑跳跃。

在调查中，您需要收集人口统计和心理信息on your customer, seeking to understand their purchasing behaviors and the problems they encounter. The goal is to find out if your product is the solution to one of those problems — and whether, before launching, you should add more features or rethink your产品定位策略.

价钱:自由;每月$ 35（ESSECTERS）;$ 50/月（专业）;$ 70/月（保费）

9。上波即时见解

上波即时见解is a consumer research tool that’s part of the Upwave brand marketing platform. While it isn’t advertised as a survey creation tool, it allows you to launch market research surveys specifically to get consumer insights.

Instant Insights allows you to target audiences on Upwave’s合作伙伴生态系统and visualize the data for easy scanning by key stakeholders and investors. One pro of using this platform is that Upwave distributes your survey to real people — not just people taking surveys for the money, which could skew the results.

To create a survey, you在上波平台上注册, click your name in the upper right-hand corner, and click “My Surveys,” where you can create as many surveys as you want. For the Basic option, you have a 6-question limit, while the Advanced option allows you to include unlimited questions.

价钱:$ 2/研究参与者（基本）；$ 3/研究参与者（扩展）；$ 4/研究参与者（高级）

10。Loop11

Loop11is a user experience testing platform that allows you to test the usability of your website, study user intent, test the information architecture of your site, and examine how the user experience changes based on the device they’re using.

该工具对市场研究很有用，因为您可以找出目标消费者是否发现您的网站易于浏览。您还可以识别防止转化的障碍。

Loop11通过使用户执行任务来测试您的网站。然后，他们完成了一个简短的问题，即任务要完成多么容易或困难。您的产品可能是惊人的，但是除非消费者可以通过您的网站购买它，否则您将不会成功启动它。

You can use Loop11’s participants or bring in your own.

价钱:$63/month (Rapid Insights), $239/month (Pro), $399/month (Enterprise)

11.用户流程

像Loop11一样，Userlytics允许您测试网站，移动应用程序和网站原型的可用性。您可以针对不同的设备，定义买方角色，并根据筛查问题取消参与者的资格。

Testing is based on tasks that your test-takers carry out. They then answer a simple question about the difficulty of the task. You can structure the question in various ways; you can leave it open-ended, provide multiple choices, or ask for a rating. Other formats you can use include System Usability Scale (SUS) questions, Net Promoter Score (NPS) questions, and Single Ease Questions (SEQ).

Userlytics同时执行网络摄像头和屏幕录制。您可以将用户的答案与视频中的反应进行比较，以了解他们与您的资产互动时的感觉。

价钱:$49/participant (Quick & Easy); $69/participant (Annual Enterprise); Custom pricing available on request

12.脾气

有时，您需要一项无加灰色测试来接受消费者的脉搏。脾气使您可以创建一个问题，获取代码段，然后将其弹出到您的网站上。笑脸的脸，“ meh”的脸和皱着眉头的脸，使观众可以轻松地做出审判。

使用这个工具的一个好方法是添加widget on a blog post announcing the launch of your new product. That way, you can find out general sentiment on the product before launching it. You can also add it to a product page, an email, or a landing page.

当您包含小部件时，您可以将问题更改为针对产品量身定制的东西。

价钱:$12/month (Hobby), $49/month (Pro), $89/month (Business), $199/month (White Label)

13.Nielseniq

Nielseniq是一位零售和消费者情报顾问，与您合作，以收集消费者的见解，确定产品的最佳分销渠道，并创建一系列产品，以满足目标买家的需求。

此服务可帮助您从各个角度查看产品的发布预测数据that predicts how your sales will perform upon launch. NielsenIQ can also runconsumer insights surveys小组成员名单和合作伙伴。bob综合博彩下载

Because it operates like a consultant and not as a self-service software, NielsenIQ is a better option for established firms with a bigger product launch budget.

价钱:价钱available on request

14.Ubersuggest

Ubersuggest是进行关键字和内容研究的简单工具。您可以输入一个短语，它将创建关键字建议的列表。您还可以查看最佳性能文章和页面，以便您对关键字排名的内容类型有初步的了解。

This tool is useful for market research because you can see who your top competitors are, how often your product is searched for, and whether there’s enough space in the market for the type of product you’re launching. You can also find out the questions your target audience asks in relation to the product. Each of these questions can be turned into a blog post that can inform your audience, increasing your brand authority and driving conversions.

Ubersuggest的替代方案包括莫兹,ahrefs, andSEMRush.

价钱:自由;$29/month (Individual); $49/month (Business); $99/month (Enterprise / Agency)

15。皮尤研究中心

从经济状况到政治态度，再到社交媒体使用情况，皮尤研究中心网站都有大量的免费研究，您可以用来更好地了解目标市场。最重要的是，该网站有互动文章这使您可以过滤和筛选数据，以获取更多颗粒状，有针对性的见解。

主题包括美国政治，数字媒体，社会趋势，宗教，科学和技术。

价钱: Free

16。品牌

品牌is a social media monitoring platform that can help you understand what your prospective customers are buzzing about online. Search for a keyword, and BrandMentions will show you recent social posts that contain that keyword, along with the context of its usage. After subscribing to the platform, you can also get sentiment analysis on the keyword.

You’ll also get other metrics such as Reach (how many people view the keyword per day), Performance (how many people engage with the keyword per day), and Mentions by Weekday (when people are mentioning the keyword).

You can use this tool for market research by finding out when people are looking for your product on social media sites. When you start announcing the new product, you can use insights from this tool to post about the launch at exactly the right time. It also allows you to find out how people are generally feeling about the type of product you’re launching. That way, you can better refine the tone of your campaigns.

价钱:每月$ 99（增长业务）；$ 299/月（公司）;bob全站app$ 499/月（企业/代理商）

17。Qualtrics市场研究小组

Qualtrics takes the pain of finding respondents for your market research surveys through an online sample service. After identifying your target audience, you can go to Qualtrics for access to a representative sample. You can either use your chosen调查软件bob电竞官方下载or useQualtrics’ built-in platform用于见解和反馈。

价钱:价钱available on request

18。Qualaroo

Qualaroois an advanced user and market research tool that helps you understand your target market with targeted surveys. You can run surveys on over six channels at once (such as website, app, product, social media, and mail,) to get a 360-degree view of your existing and potential customers.

它包含问题分支，12种以上的答案类型，自动调查语言翻译，深入的受众定位，预先构建的调查模板以及广泛的专业设计问题存储库。

You can create various market research surveys in minutes to collect data on the demographic, psychographic, and behavioral traits of your target audience. It can help you map customers' expectations and preferences, create customer personas, and perform audience segmentation.

Qualarooalso promotes quick feedback analysis. Its in-built AI-based sentiment analysis and text analytics engine automatically categorizes the responses based on user moods. It also highlights the key phrases and words in real-time, saving hours of manual work.

价钱:每年$ 80/月收费（必需品）；每年$ 160/月收费（保费）

进行市场研究以成功推出

进行市场研究对于成功推出产品至关重要。有了我们分享的工具，您可以找出谁在寻找您的产品，为什么需要它以及如何在发布时更好地推销它，从而确保这是成功的。

Editor's note: This post was originally published in April 2016 and has been updated for comprehensiveness.