16 Content Marketing Analytics Tools That Finally Do What You Need

要进行获奖的营销活动和内容，您需要了解策略背后的分析。

Content marketinganalytics look at the metrics your team cares about most to provide insight on the health of your current strategies, progress towards goals, campaign success, and more.

Content Marketing Analytics

有许多可自定义指标，各种可视化和仪表板的营销分析工具可供选择，并可以帮助您衡量营销策略的影响。

Let's dive into your best options.

1.HubSpot Marketing Analytics and Dashboard Software

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Best content marketing analytics tool for:Measuring the performance of all your marketing campaigns and combining resulting data with yourmarketing softwareandCRM platform.

HubSpot’s Marketing Analytics and Dashboard Software makes it easy to access all data and insights from a single location in seconds.

Trigger and/or schedule touchpoints, track custom interactions that are unique to your business, and indicate when a customer is ready for another stage of the buyer’s journey with行为事件.

Use归因报告to connect every customer interaction to an associated record and revenue generated.Pre-built and customizable dashboards, templates — as well asCustom Objects— visualize your data in a format that works for your team so you can easily apply it to细分，活动，工作流程等。

Price

There arefour Marketing Hub planswith different analytics features and flexibility rangingprice from free (forever) to $3,200 per month.

专家提示：使用HubSpot的营销分析和仪表板软件来通过内置分析，报告和仪表板在一个地方衡量营销活动的性能bob电竞官方下载。

2.缓冲

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Best content marketing analytics tool for: Understanding channel performance in detail with customizable reports.

缓冲's content marketing analytics offers the option to build reports according to your goals. Add or remove custom metrics about the performance of numerous social media accounts. You can export those reports to share them easily.

Reports are updated daily so you can be sure you're receiving timely data. Buffer's analytics are designed to help you see channel performance at a detailed level on one dashboard.

The software also offers订婚指标for each account individually. This helps you gain an intricate understanding of how customers are interacting with social content. Measure stories, posts, and hashtag performance as well as access the demographics of your audience across channels.

Price

缓冲’s Marketing Analytics product, Analyze, has two payment options with different features and flexibility that cost $35 per month or $50 per month.

3.谷歌分析

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Best content marketing analytics tool for: Integrating content marketing analytics seamlessly with your other Google business tools and making data-driven content marketing strategy decisions.

Google Analytics（Google Analytics）的直观界面易于导航，可用于在多个平台上了解内容的性能。您还可以选择在所有网页或单个页面级别上分析内容营销工作。

To understand how your content marketing strategy is doing, Google Analytics offers metrics for traffic, navigation, conversion, and organic search. The tool allows you to track user-level interactions to provide insight into the ways your audience is engaging with your content.

该分析工具还与Google所有其他业务软件集成在一起，因此您可以在一个地方访问所有数据和见解。bob电竞官方下载

Price

Google Analytics（分析）提供了一个免费的付费计划。免费计划是SMB的理想选择，您可以立即开始使用它。同时，称为Analytics 360的付费计划是企业级公司的理想选择，并要求您与销售代表交谈以获取报价。

4.SimilarWeb

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Best content marketing analytics tool for:Understanding where your website and content strategy stand in comparison to industry standards.

SimilarWeb provides traffic and engagement industry standards and tells you where your website stands among them. This information is useful for discovering how performance stacks up against the competition.

With SimilarWeb, break down your daily active users, sessions per user, use-time, and rank. Discover more information about your audience — such as repetitive behaviors or interests — to improve your acquisition strategy.

Price

SimilarWeb offers two plans, one of which is free and another that’s meant for enterprise businesses and requires you to contact a rep for a consultation.

5.莫兹

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Best content marketing analytics tool for:Measuring your SEO content strategy and determining which keywords you should be using.

莫兹measures the impact of your search-engine-optimized content. Gain insight into how your work is ranking among others in your industry and which keywords are the most effective to use in your strategy.

莫兹's software tracks your site's keyword rank and how visible it is over time to learn what is and isn't performing well among audiences.

Additionally, track how competitors rank on search engine results pages (SERPS) — this allows you to spot areas for improvement and the parts of your campaign you can use to target them. To help with this, use Moz’s detailed reports to see how your content is reaching audiences and what you can do to improve.

Price

There are two main Moz solutions, Local and Pro. Both Local and Pro have different plans ranging in features, flexibility, and price. Local ranges in price from $129-299 while Pro ranges in price from $99-599 per month.

6.Hotjar

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Best content marketing analytics tool for:Tracking and visualizing sessions on your website with heat maps.

Use Hotjar to track sessions on your site. Hotjar provides heat maps about how and where customers spend their time while on your website.

Hotjar的实时视频捕获了您的访问者如何导航和使用您的网站。这使您可以磨练吸引客户眼睛的内容。您还可以跟踪转换，并推断出客户可能进入或离开的买家旅程的哪个阶段。

Price

Hotjar offers three types of plans. There are two options for those who want a Personal plan that is either free or $39 per month. These options are ideal for personal and low-traffic websites.

The Business plans range in price from $99-$989 per month depending on the number of sessions per day you receive. Lastly, the Agency plan requires you to contact a rep to chat about a plan for your team and clients.

7。Semrush

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Best content marketing analytics tool for:Tracking SEO and keyword performance across your web pages and content strategy.

Semrush is used for search engine optimization (SEO) tracking and helps you track keyword performance in your content as well as monitor brand mentions cross-platform.

Additionally, the tool tracks Google rankings and which of your web pages receive the most traffic. This is helpful because discovering what drives visitors to your site allows you to adjust the content you're presenting accordingly.

Price

Semrush提供了三个计划，价格从每月119美元到449美元不等。

8。Quintly

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Best content marketing analytics tool for: Improving social planning by analyzing the success of your social media marketing strategy with customizable metrics.

Quintly provides you with the insight necessary to analyze your content marketing campaigns. It helps you make smarter decisions when it comes to social planning by equipping you with customizable metrics so you can better understand how your marketing strategy is working.

Quintly does a deep dive into all of your accounts to uncover metrics that matter to your teams and goals, and you can sort and share reports by team so everyone gets the information they need.

Reports can also be automated and measured by impact using Quintly's machine learning system. Users can access the API, integrate with popular software like Google Search, and overcome data silos.

Price

Quintly’s custom plans start at $300 per month.

9。Buzzsumo

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Best content marketing analytics tool for: Visualizing and analyzing real-time marketing trends to tailor content to your target audience.

View and analyze marketing trends in real-time with BuzzSumo by topic so you’re able to create content that’s likely to be relevant to your audience. Trends can also be filtered by location — this way, you’ll have an understanding of what’s popular by region.

BuzzSumo让you customize your feed so you can get the data that matters most to you. Identify relevant keywords to include in your campaigns, access examples of content proven to be successful on BuzzSumo’s site, and use the data you obtain through the tool to discover how you can drive the most traffic to your marketing content.

Price

Buzzsumo提供了四个计划，价格从99美元到每月499美元以上。

10.Kissmetrics

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最佳内容营销分析工具：发现您的受众如何与您的网站和应用程序互动并了解其行为。

Kissmetrics allows you to spot acustomer's journey在多个设备中，分析其网站上的行为，并查看转换指标（例如，跳出率和时间点）。

Kissmetrics focuses on behavioral analytics which is helpful if you want to learn about how customers react to and interact with your content. This will also provide insight into what's most valuable to users and how to keep visitors coming back.

Price

Request a Kissmetrics demo or check out the payment plans for their two main products, one of which is meant for SaaS and one for ecommerce.

SaaS计划配备了三种付款方式 - 这些计划为299美元，499美元或定制价格（根据您的自定义计划）。电子商务还制定了三个计划，价格为299美元，499美元或定制价格（根据您的自定义计划）。

11.Databox

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最佳内容营销分析工具：组合所有营销数据，以实时和实时跟踪和理解策略的成功。

Databoxis a business analytics and KPI dashboard platform that offers insight into the state of your business. The tool organizes all of your business data — from any source — into a single location for accessible performance tracking.

超过70个可用的集成使您的数据将您的数据带入工具，以及显示，分析和共享它的过程。

The Goal Tracking feature allows you to track progress towards your targets by assigning and focusing onSMART goals在工具中。

Scorecards are a feature that notifies you (daily, weekly or monthly) of any updates to your KPIs. There are also other alerts you can receive the moment your data is looking off so you can efficiently resolve the issue before it gets worse.

Price

Databoxoffers a regular version of their product and an Agency edition. The regular version costs anywhere from free to $248 per month. As for the Agency version of Databox, there’s a free plan but if you need more flexibility, contact a rep for billing details.

12.Supermetrics

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最佳内容营销分析工具：从任何来源获取营销数据并将其转移到Google表，Google Data Studio，Microsoft Excel，Google Bigquery或Snowflake中进行分析。

Supermetrics是一个业务分析工具,你can use to pull marketing data (e.g. SEO, PPC, social media, and web analytics data) from any source and move it into Google Sheets, Google Data Studio, Microsoft Excel, Google BigQuery, or Snowflake. Use Supermetrics as a reporting, analytics, and data storage tool.

Bring your favorite metrics and dimensions into Supermetrics. Then, organize and filter your data within Supermetrics to analyze the success of your efforts and identify areas for improvement.

Price

SuperMetrics为他们的所有七个产品提供了多个计划，其中一些要求您与REP联系，其中一些列表在其唯一的网页上定价。

13.要求圣人

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Best content marketing analytics tool for: Moving all of your HubSpot data into Google Sheets for easy analysis in your platform of choice.

需求Sage是一种用于带您所有的工具HubSpot datainto Google Sheets. There are one-click, customizable reports to help you understand your marketing and sales success and which areas to focus your efforts. Demand Sage offers one-click data sync and one-click, flexible reports.

Within your spreadsheet, create granular, record-level reports and use the table builder to display your data with any view you’d like.

Additionally, attribution and revenue reporting connects marketing and sales data in your reports for greater internal alignment and insight into how your pipeline is working as well as what’s driving revenue.

Price

14.grad.com

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最佳内容营销分析工具：从各种来源导入和转换业务数据，然后在自定义仪表板上结合该数据。

grad.comis a business intelligence platform that allows you to import and transform your business’s data from a number of sources and create dashboards with the metrics that matter to you.

Once your data is imported into the platform, it keeps your most relevant data at your fingertips. Build custom metrics, bring disparate data sources together, and select from a number of chart types to visualize your data however you want to. You can also easily share metrics and dashboards with team members to ensure everyone knows where to focus their efforts.

Price

Get a free Grow.com demo and talk to a rep about the price of the right plan for your business.

15.PLECTO

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最佳内容营销分析工具：通过仪表板数据可视化软件使团队保持目标和目标。bob电竞官方下载

Plecto是仪表板数据可视化平台ideal for discovering real-time insights from an unlimited number of sources you pull your data from. Filter across the sources you integrate with Plecto and display data on your dashboards with different variables as needed.

Display data with pre-built KPI dashboards in Plecto or customize your own. There are also gamification features to increase employee engagement and motivation as well as keep team members focused on their goals.

Price

PLECTOoffers three payment options depending on which plan you choose ranging from $200 per month, $350 per month, or a custom price (based on your Enterprise plan).

16.副本

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最佳内容营销分析工具：跨数百个来源自动化数据集成。

副本is an intelligent marketing data analytics platform ideal for data-driven marketing. The tool automates data integration from hundreds of sources to give you a single view of marketing performance.

副本makes it easy to remove any data silos you may have and provide easy access to centrally-located marketing data so your team members can identify and analyze the information they need.

副本comes with augmented analytics, meaning it uses AI to identify trends, areas for improvement, strengths, and new insights in your data. It also automates the process of creating marketing reports and data visualizations to save you time.

Price

联系Adverity以获取有关您业务的正确计划的自定义报价.

性能内容

When measuring the performance of your content, you'll need to 1) decide which performance indicators you're going to measure, 2) track those metrics and KPIs, and 3) analyze and apply your findings.

但首先，什么是性能内容？

Performance content is content that you create and optimize with a specific business goal in mind (e.g. increasing user sign ups on a web page or your Blog).

内容性能指标

这里有一些common website metrics and KPIsyou might choose to track in order to analyze the success of your content.

1.Web Traffic

The amount of traffic you get on your website and individual pages.

2.页面视图

The number of page views a web page gets from visitors.

3. Impressions

The number of times an ad or web page is displayed to an individual.

4.会议

A group of actions an individual website visitor takes while on a website during a specific amount of time.

5.Bounce Rate

The percentage of visitors who come to your website but don't convert in any way — rather, they leave, or bounce, from your site before taking action.

6.搜索引擎优化（SEO）

Keyword and search engine results page (SERP) success and performance.

7。Engagement

The number of interactions that your visitors have with your content (e.g. comments, shares, likes, forwards, subscriptions) and how long engagement lasts across those channels and web pages.

8。Social Media Engagementand Interactions

Depending on your social media platforms, there will be specific metrics related to engagement and interactions on a post and/or piece of content that you can analyze (views, shares, comments, likes, etc).

9。Lead Generationand Conversions

您的内容产生的收购潜在客户，转换和销售量（例如，电子邮件注册，博客订阅，CTA点击，下载，产品购买。）

11.Brand Awareness

The way your target audience learns about your brand and becomes aware of your products, mission, and what it is you do.

This can mean taking a look at other metrics on this list such as page views, social media engagement (or simply using the process of social listening), downloads, video views, referrals, and resource/ document reads or shares.

12.Customer Loyalty

The amount of content that your current customers consume and/or engage with (e.g. if a current customer is a blog subscriber who receives articles in their email inbox weekly).

13.向上/交叉销售

Sales for new, additional, or upgraded products that you offer.

应用内容营销分析以更好

Content marketing analytics tools have the power to help your team understand the health of your strategy, audience behaviors and interactions, progress to goal, and more.

As a result, you'll have the information you need to improve the customer experience, resonate with your audience through your content, and increase conversions.

Editor's note: This post was originally published in June 2020 and has been updated for comprehensiveness.