社交媒体定义：您应该知道的终极术语表

For many people, posting a tweet, hashtagging an Instagram caption, and sending out an invite for a Facebook event on Facebook has become common practice.

(In fact, if you're highly experienced, you probably do all three at once.)

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?"

For those head-scratching moments, we've created the ultimate glossary ofsocial media marketingterms.

Whether you're still hung up on the difference between a mention and a reply on Twitter or you just want to brush up on your social knowledge, check out the following roundup of social media terms to keep yourself in the know.

A

• AddThis- AddThis is aweb-tracking technology company that offers a wide range of social media and content tools -- fromresponsive sharing buttons to custom follow buttons to recommended content plugins -- designed to help you increase engagement on your website and earn more followers on social media.
• AMA- AMA is an acronym for "ask me anything," which originated in a popular subreddit where users will use the term to prompt questions from other users. Since its inception, the term has gone on to be used in other online social settings, such asthis discussion on Inbound.org.
• Analytics- Analytics is data that helps you track the performance of your social media content. Analytical data could include page views, time on page, clickthrough rate, and engagement rate.
• Algorithm- 算法是为计算机开发的一组公式来执行某个功能。这在社交领域很重要，因为诸如Facebook之类的算法网站和Google使用对于制定内容促销策略至关重要。
• Application Programming Interface (API)- An API is a documented interface that allows one software application to interact with another application. An example of this is the推特API.
• Avatar- An avatar is an image or username that represents a person online, most often within forums and social networks.

B

• Bitly- Bitly是一项免费的URL缩短服务，可为用户在线共享的链接提供统计信息。Bitly通常用于凝结长URL，以使它们更易于在Twitter等社交网络上共享。
• Bitmoji- A Bitmoji is an avatar or emoji that users can create to look like them. Bitmojis can then be added to your personal or Snapchat keyboards so you can send them to fiends or use them in place of profile pictures.
• Bio- A bio on social media refers to a short bit of explainer text that explains who the user is. To see some examples, check out this roundup of some of themost amusing bios on Twitter.
• Blog- Blog is a word that was created from two words: “web log.” Blogs are usually maintained by an individual or a business with regular entries of content on a specific topic, descriptions of events, or other resources such as graphics or video. "Blog" can also be used as a verb, meaningto maintain or add content to a blog.
• Blogger- Blogger是一个由Google拥有的免费博客平台，允许个人和公司通常在子域上托管和发布博客。示例：yourblogname.blogspot.com
• Blog Talk Radio- Blog Talk Radio is a free web application that allows users to host live online radio shows.
• BoardReader- BoardReader is a free search engine that allows users to search for keywords only in posts and titles of online forums, a popular form of social networking.
• Bookmarking- Bookmarking online follows the same idea of placing a bookmark in a physical publication -- you're simply marking something you found important, enjoyed, or want to continue reading later. The only difference online is that it's happening through websites using one of the various bookmarking services available, such asPocket, or right within your browser.

C

• Canva- Canva is an easy-to-use design tool for non-designers and designers alike. The tool offers several templates that adhere to the required dimensions for sharable social images on Twitter, Facebook, Instagram, etc.
• Chat- Chat can refer to any kind of communication over the internet but traditionally refers to one-to-one communication through a text-based chat application, commonly referred to as instant messaging (IM) applications.
• Circles- Circles are clusters of a user's friends, colleagues, family, or connections on the now-discontinued Google+. On the platform, you got to choose who went in what Circle, and what you shared with those individuals.
• Clickbait- Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. They rely heavily on the "好奇心差距“通过产生足够的兴趣来引起参与。
• 点击率- 点击率是一种常见的社交媒体指标，用于表示访问者点击量除以一段内容收到的印象总数的次数。
• Collective Intelligence- Collective intelligence is a shared intelligence that emerges from the collaboration and competition of many individuals and appears in consensus decision-making in social networks.
• Comment- A comment is a response that is often provided as an answer or reaction to a blog post or message on a social network.
• Compete- Compete is a web-based application that offers users and businesses web analytics. It also enables people to compare and contrast the statistics for different websites over time.
• Community Manager- The community manager is responsible for building and managing the online communications for a business in an effort to grow an online community.
• Connections- 相当于Facebook“朋友”的LinkedIn是“连接”。因为LinkedIn是一个社交网站，所以您是的人connectingwith are not necessarily people you are friends with, but rather professional contacts that you've met, heard speak, done business with, or know through another connection. Connections are categorized by: 1st degree, 2nd degree, and 3rd degree.
• Conversion Rate- Conversion rate refers to a common metric tracked in social media that is the percentage of people who completed an intended action (i.e. filling out a form, following a social account, etc.).
• Craigslist- Craigslist is a popular online commerce site in which users sell a variety of goods and services to other users. The service has been credited for causing the reduction of classified advertising in newspapers across the United States.
• Creative Commons- Creative Commons is a nonprofit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright. It provides free licenses and other legal tools to mark creative work with the freedom the creator wants it to carry, so others can share, remix, use commercially, or any combination thereof.
• Crowdsourcing- Crowdsourcing, similar to outsourcing, refers to the act of soliciting ideas or content from a group of people, typically in an online setting.

D

• Delicious- Delicious is a free online bookmarking service that lets users save website addresses publicly and privately online so they can be accessed from any device connected to the internet and shared with friends.
• Digg- Digg is a social news website that allows members to submit and vote for articles. Articles with the most votes appear on the homepage of the site and subsequently are seen by the largest portion of the site’s membership, as well as other visitors.
• Direct Message (or DM)- Direct messages -- also referred to as "DMs" -- are private conversations that occur on Twitter. Both parties must be following one another to send a message.
• Discover (or Snapchat Discover)- Discover是Snapchat的应用程序的一部分，该应用程序专门针对大型品牌，有影响力的人和更长的故事内容。
• Disqus- Disqus is a comment system and moderation tool for your site. This service lets you add community management and social web integration to any site on any platform.

E

• Ebook- An ebook is an electronic version of a book. However, most ebooks are not actually available in print (unless you print them). These are typically published in PDF form. For marketers, ebooks commonly serve as lead generating content -- people must fill out a form to receive their ebook copy.
• Employee Advocacy- Employee advocacy refers to the act of employees using their own social presence to increase the reach of the company and its content.
• Emoji- Emojis are small cartoonish images that can be sent along with text in social media and private messages.
• Endorsement- An endorsement on LinkedIn refers to an instance in which another LinkedIn user recognizes you for one of the skills you have listed on your profile.
• Engagement Rate- Engagement rate is a popular social media metric used to describe the amount of interaction -- likes, shares, comments -- a piece of content receives.
• Eventbrite- Eventbrite is a provider of online event management and ticketing services. Eventbrite is free if your event is free. If you sell tickets to your event, Eventbrite collects a fee per ticket.

F

• Facebook- Facebook is a social media platform founded by Mark Zuckerberg in 2004. The site connects people with friends, family, acquaintances, and businesses from all over the world and enables them to post, share, and engage with a variety of content such as photos and status updates. The platform currently boasts around 1.49 billion active users.
• Fans- Fans is the term used to describe people who like your Facebook Page.
• Favorite- 由Twitter上的小星标图标代表，最喜欢您喜欢的内容或帖子的创建者的推文信号。
• Finsta- Short for "fake insta" this term describes one's secret or fake Instagram page that's hidden from their employers.
• Flash Mob- A flash mob is a large group of people who assemble suddenly in a public place, perform an unusual and pointless act for a brief time, then quickly disperse. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.
• Flickr- Flickr is a social network for online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets, and other methods.
• 论坛- 也称为留言板，论坛是一个在线讨论网站。它起源于传统公告板的现代等效物，也是拨号公告板系统的技术发展。
• Follower- 在社交媒体环境中，追随者是指订阅您的帐户以收到您的更新的人。
• 关注星期五（#FF）- 关注星期五是每个星期五在Twitter上通过#FF主题标签的趋势。用户在其帖子中选择其他用户名并用#FF鸣叫，这意味着他们建议按照这些Twitter用户使用。There is debatewhether this trend is past its prime.
• Friends- Friends is the term used on Facebook to represent the connections you make and the people you follow. These are individuals you consider to be friendly enough with you to see your Facebook profile and engage with you.
• #FYP (For Your Page)- #FYP is a hashtag that TikTok users place in their videos to prioritize their content on other users' "Your Page" feed. This feed algorithmically sends users content from people you follow or related to hashtags you might be interested in.

G

• GaggleAMP- GaggleAMP is a social media marketing platform that provides businesses with the ability to leverage its employee's online presence to increase brand awareness and expand its reach.
• Geotag- A geotag is the directional coordinates that can be attached to a piece of content online. For example, Instagram users often use geotagging to highlight the location in which their photo was taken.
• GIF- GIF is an acronym for Graphics Interchange Format. In social media, GIFs serve as small-scale animations and film clips. (Check out this round up of reaction GIFsused to illustrate our excitement when Facebook announced that they were supporting their functionality.)
• Google Chrome- Google Chrome is a free web browser produced by Google that fully integrates with its online search system as well as its other applications.
• Google Documents- Google Documents is a group of web-based office applications that includes tools for word processing, presentations, spreadsheet analysis, etc. All documents are stored and edited online and allow multiple people to collaborate on a document in real-time.
• Google+- Google+ is Google's discontinued social network. It served as a platform for users to connect with friends, family, and professionals while enabling them to share photos, send messages, and engage with content. Google uses the "+1" to serve as the equivalent to a Like on Facebook or Instagram.
• 组- Facebook and LinkedIn offer a Groups feature where people in similar industries or with similar passions can join a group and discuss topics related to it.

H

• 处理- Handle is the term used to describe someone's @username on Twitter. For example, HubSpot's Twitter handle is @HubSpot.
• Header image- A header image refers to the large photo displayed at the top of your profile on Twitter. The header image is also commonly referred to as the banner image on LinkedIn or the cover image on Facebook.
• Hangout- A Hangout is a video service on Google+ that allows you to video chat with up to 10 Google+ users are a time. You can name these chats, watch YouTube videos during them, open a Google Doc with colleagues, and much more.
• Hashtag- A hashtag is a tag used on a variety of social networks as a way to annotate a message. A hashtag is a word or phrase preceded by a “#" (i.e. #InboundMarketing). Social networks use hashtags to categorize information and make it easily searchable for users.
• Houseparty- Houseparty is an app that Gen Z has notably used to connect with friends over video calls.
• HTML- 超文本标记语言（HTML）是用于网页的编程语言。将HTML视为网络上的页面的实体。它提供内容和结构，同时CSSsupplies style. HTML has changed over the years, and it is on the cusp of its next version: HTML5.

I

• IGTV- IGTV是经过验证的企业和帐户可以托管长期视频或在播出后放置更长的直播的地方。
• Impressions- An impression refers to a way in which marketers and advertisers keep track of every time ad is "fetched" and counted.
• Inbound Marketing- Inbound marketing is a style of marketing that uses permission-based marketing techniques to get found by potential customers, convert them into leads, customers, and advocates, and analyze the process along the way. Inbound marketing leverages tactics and tools such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, marketing automation, surveys, personalization, and CRM.
• Insights- Many social media networks, like Facebook or Instagram, offer insights pages to their business account holders. These pages often allow the user's to see valuable analytics about their page and how they're performing compared to similar pages.
• InstagramInstagram是一个勒照片共享应用程序ts users take photos, apply filters to their images, and share the photos instantly on the Instagram network and other social networks like Facebook, Flickr, Twitter, and Foursquare. The app is targeted toward mobile social sharing, and has gained more than 300 million users.
  
• Instant Messaging- Instant messaging (IM) is a form of real-time, direct text-based communication between two or more people. More advanced instant messaging software clients also allow enhanced modes of communication, such as live voice or video calling.
• InstagramLive- Instagram Live is the platform where individuals and businesses on Instagram can share a live feed of what's going on in their lives.

K

• Kik- Kik is a social media network where people can send short video messages to each other via the Kik mobile app.
• Klout- Klout is a measure of social influence. The service allows users to connect various social accounts such as Facebook, Flickr, YouTube, etc., and then provides every user with his or her Klout score. The score is out of 100 -- the higher the score, the more influence it estimates you have in the social world.

L

• Like- A Like is an action that can be made by a Facebook or Instagram user. Instead of writing a comment or sharing a post, a user can click the Like button as a quick way to show approval.
• 链接构建- Link building is an aspect of search engine optimization in which website owners develop strategies to earn links to their site from other websites with the hopes of improving their search engine ranking. Blogging has emerged as a popular method of link building.
• LinkedIn- LinkedIn is a business-oriented social networking site with over 380 million members in over 200 countries and territories. Founded in December 2002 and launched in May 2003, it is mainly used for professional networking.
• LinkedInPublishing- pl LinkedIn发布平台功能ace where members can publish long-form posts that related to their professional interests and expertise. While this capability used to be limited toLinnkedin影响者only, the platform was opened up to everyone in 2014.
• LinkedInSlideShare- LinkedInSlideShare is an online social network for sharing presentations and documents. Users can favorite and embed presentations as well as share them on other social networks such as LinkedIn, Twitter, and Facebook.
• 列出- The act of being "listed" on Twitter refers to when a user curates a custom list of Twitter users to more easily keep tabs on their tweets.
• Live streaming- Live streaming is the act of delivering content over the internet in real-time. This term was popularized in social media by apps such as Meerkat and Periscope.
• Lurker- 潜伏在线的人是在留言板，新闻组，社交网络或其他交互式系统上阅读讨论的人，但很少或从未参与过讨论。bob官网官方网站

M

• Mashup- A content mashup contains multiple types of media drawn from pre-existing sources to create a new work. Digital mashups allow individuals or businesses to create new pieces of content by combining multiple online content sources.
• Meme- A meme on the internet is used to describe a thought, idea, joke, or concept that's widely shared online. It is typically an image with text above and below it, but can also come in video and link form. A popular example is the“我可以有Cheezburger?”猫mem的meme,变成了一个完整的网站es.
• Mention- A mention is a Twitter term used to describe an instance in which a user includes someone else's @username in their tweet to attribute a piece of content or start a discussion.

N

• 本地广告- Native content refers to a type of online advertising in which the ad copy and format adheres to the format of a regular post on the network it's being published on. The purpose is to make ads feel less like ads, and more like part of the conversation.
• News Feed- A news feed is literally a feed full of news. On Facebook, the News Feed is the homepage of users' accounts where they can see all the latest updates from their friends. The news feed on Twitter is called Timeline.
• bob官网官方网站新闻劫持- bob官网官方网站新闻劫持是指利用新闻故事的普及以扩大您的销售和营销成功的实践。

P

• 潘多拉- Pandora is a social online radio station that allows users to create stations based on their favorite artists and types of music.
• Periscope- Periscope is a social video app that allows users to broadcast live video from wherever they are. App users also have the ability to engage with others videos, browse live or recent broadcasts, and follow users to receive notifications.
• Permalink- A permalink is an address or URL of a particular post within a blog or website that remains indefinitely unchanged.
• Pinterest- Pinterest is a photo sharing social network that provides users with a platform for uploading, saving, and categorizing "pins" through collections called "boards." Boards are typically organized by theme, such as: Food & Drink, Women's Fashion, Gardening, etc. Users have the ability to "pin" and "repin" content that they like to their respective boards.
• Podcast- A podcast is a series of digital media files, usually audio, that are released episodically and often downloaded through an RSS feed.
• Pocket- Pocket is an app that enables users to manage a reading list of articles they've saved from the internet to read later. Pocket has an open API that allows it to integrate with over 500 applications including social networks like Twitter.
• ppc- PPC is an acronym for pay per click. Pay per click is an online advertising model in which advertisers display ads on various websites or search engines and pay when a visitor clicks through. Bid-based PPC involves an auction in which advertisers compete with other advertisers by setting the max bid -- or highest amount they're willing to pay -- for each click. Each time a visitor triggers the ad spot, the auction process pans out to select which ad will be displayed.

Q

• Quantcast- Quantcast为网站提供网站流量和人口统计信息。该工具主要由希望针对特定人口统计的在线广告商使用。

R

• Real-Time Search- Real-time search is the method of indexing content being published online into search engine results with virtually no delay.
• Real-Time Marketing- Real-time marketing is a strategy that requires marketers to publish timely content as news breaks. For example,Oreo tweeted this quick-witted responseto the 2013 Super Bowl blackout as it was unfolding.
  
  Recommendation- A recommendation on LinkedIn is a term used to describe a written note from another LinkedIn member that aims to reinforce the user's professional credibility or expertise.
• Reddit- Reddit是一个社交新闻网站，其中bob官网官方网站包含特定的，面向主题的用户社区，他们分享和评论故事。
• 回复- 答复是一个Twitter操作，它允许用户通过另一个用户的@username从单独的推文中响应推文。这与提及不同，因为以@username开头的推文仅出现在跟随双方的用户的时间表中。
• Retargeting- Retargeting is an online marketing and advertising technique that allows marketers to display ads to people who have visited their website or are part of their contacts database. For more on how a retargeting campaign works,check out this beginner's guide.
• Retweet- A retweet is when someone on Twitter sees your message and decides to re-share it with his or her followers. A retweet button allows them to quickly resend the message with attribution to the original sharer's name.
• RSS订阅- RSS is a family of web feed formats used to publish frequently updated content such as blogs and videos in a standardized format. Content publishers can syndicate a feed, which allows users to subscribe to the content and read it when they please from a location other than the website (such as Feedly or other RSS readers).
• RSS Reader- An RSS reader allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient information consumption.

S

• Search Engine Optimization- 搜索引擎优化是提高搜索引擎网站无偿流量的数量或质量的过程。
• Selfie- A selfie is a self-portrait that is typically taken using the reverse camera screen on a smartphone or by using a selfie stick (a pole that attaches to your camera). Selfies are commonly shared on social media networks like Instagram, Twitter, and Facebook using the hashtag #selfie.
• Skype- Skype is a free program that allows for text, audio, and video chats between users. Additionally, users can purchase plans to place phone calls through their Skype account.
• Snapchat- Snapchat is a social app that allows users to send and receive time-sensitive photos and videos known as "snaps," which are hidden from the recipients once the time limit expires (images and videos still remain on the Snapchat server). Users can add text and drawings to their snaps and control the list of recipients in which they send them to.
• Snap Map- The Snap Map is a feature of Snapchat that allows you to see where your friends are as well as hot spots where people are publicly posting stories.

Image Source

• Story- A Snapchat, Facebook, or Instagram story is a string of videos or images that lasts for 24 hours. Users can create stories to be shared publicly or just a customized group of recipients.
• 社交收件箱- Social Inbox is an app in the HubSpot software that plugs into your contacts database and allows users to optimize their social monitoring, publishing, and analysis.
• Social Media Monitoring- Social media monitoring is a process of monitoring and responding to mentions related to a business that occur in social media.
• Social Proof- Social proof refers to a psychological phenomenon in which people seek direction from those around them to determine how they are supposed to act or think in a given situation. In social media, social proof can be identified by the number of interactions a piece of content receives or the number of followers you have. The thought is that if others are sharing something or following someone, it must be good.
• 社会销售- Social selling is a sales concept in which representatives leverage the power of social communication to engage with prospects by answering their questions, providing helpful content, clarifying information, etc.
• Spotify- Like Pandora, Spotify is a music streaming service with a social media twist. Not only can you share what you're listening to with other social networks, but you can also see what your friends are listening to or listen to their playlists directly from the platform.
• StumbleUpon- StumbleUpon is a free web-browser extension that acts as an intelligent browsing tool for discovering and sharing web sites.
• Subreddito -讨论板专用于一个特定的主题n reddit.

T

• Tag一般标签是一个社会媒体功能used on Facebook and Instagram that allows users to create a link back to the profile of the person shown in the picture or targeted by the update.
• Thread- A series of comments or discussion posts on a post or in a subreddit.
• TikTok- TikTok is one of the fastest-growing social media platforms of all time, The app, beloved by Gen Z, is similar to Vine in that it highlights bitesized looping videos that can also have musical overlays.
• Trending Topic- Trending topics refer to the most talked about topics and hashtags on a social media network. These commonly appear on networks like Twitter and Facebook and serve as clickable links in which users can either click through to join the conversation or simply browse the related content.
• Troll- A troll or internet troll refers to a person who is known for creating controversy in an online setting. They typically hang out in forums, comment sections, and chat rooms with the intent of disrupting the conversation on a piece of content by providing commentary that aims to evoke a reaction.
• Tumblr-Tumblr是一个微博平台，允许用户向其博客发布文本，图像，视频，音频，链接和报价。用户还可以关注其他博客，并将其他用户的内容重新发布到自己的博客中。
• Twitch- Twitch is a live streaming social platform which gained notoriety when gamers used it to stream their video game skills. Recently, brands have also begun to experiment with the platform.
• 推特- Twitter is a real-time social network that allows users to share 140-character updates with their following. Users can favorite and retweet the posts of other users, as well as engage in conversations using @ mentions, replies, and hashtags for categorizing their content.
• 推特Topics- A recently launched Twitter feature that allows users to follow specific topic categories from marketing, to politics, to birdwatching. Once users follow topics, they'll see more content related to these categories on their feeds.
• Tweepi- Tweepi is a social media management tool that provides users with a platform for simplifying the way they manage their social following. It's typically used for mass following or unfollowing a group of people based on certain criteria.
• Tweetdeck- Tweetdeck is a Twitter tool that provides users with a way to manage their Twitter presence through custom columns. The platform integrates with the Twitter API to allow users to both send and receive tweets.
• 推特verse- Also referred to as the Twittersphere, Twitterverse is a nickname for the community of users who are active on Twitter.

U

• User-Generated Content（或UGC） - 用户生成的内容是内容 - 博客，视频，照片，报价等 - 由消费者创建。营销人员通常在在线环境中利用受众群体，以收集此类内容以支持广告系列或主动性。

V

• Vine- Founded in 2012 and discontinued in 2017, Vine was a social video sharing service where users could create and engage with short-form, six-second video clips. Videos published through the service were easily shared across other social platforms such a Twitter and Facebook.
• Viral- 病毒是一个用来描述一个实例的术语，其中一段内容（YouTube视频，博客文章，照片等）实现了值得注意的意识。病毒分布在很大程度上取决于口口相传，并且在互联网上频繁共享一件特定内容。
• Vlogging- Vlogging or a vlog is a piece of content that employs video to tell a story or report on information. Vlogs are common on video sharing networks like YouTube.

W

• Webinar- A webinar is an online seminar or presentation that is hosted by an individual or a company. Most often, the host requires attendees to fill out a form before granting them access to stream the audio and slides. In marketing, webinars are held to educate audiences about a particular topic while opening up the floor for a discussion to occur on social media using the webinar's unique hashtag.
• WhatsApp- WhatsApp是一个消息传递，电话和社交媒体应用程序，可让人们通过Wi-Fi网络在国际上进行联系。

• Yelp- Technically Yelp isn't a social media platform. But, it is a great way to spread awareness if you're a business owner. The platform one of the leading sites for online recommendations.

Z

• Zapier- Zapier is a software that leverages "zaps" to connect apps and provides users with a way to automate tasks. Zaps are automations that contain both Triggers and Actions. For example, you can connect your Twitter with your Evernote to save your favorited tweets to a folder, or connect Facebook and Twitter to tweet posts from a Facebook Page.

编者按:这篇文章最初published in July 2018, but was updated for comprehensiveness and freshness in July 2020.